Senior Paid Media & Outreach Specialist – Google Ads, Meta Ads, LinkedIn Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategically plan, develop, and oversee B2B lead generation campaigns on platforms such as Google Ads, Meta, and LinkedIn for industrial and manufacturing clients in the UK.

• Take ownership of the complete campaign strategy, which encompasses keyword research, audience targeting, ad copy creation, bid management, and continuous optimization.

• Construct Meta funnels, including Instant Form campaigns that prioritize lead quality rather than volume.

• Provide guidance to clients and the internal team regarding campaign strategies tailored for various budgets.

• Collaborate with the in-house design team to communicate landing page positioning and offer structure effectively.

• Establish automated lead notification workflows through Zapier or Make, triggered by form submissions to clients.

• Generate insight-driven reports utilizing Claude and other analytical tools, converting data into actionable strategies.

• Oversee a limited number of LinkedIn Ads accounts in conjunction with Meta campaigns.

• Monitor campaigns on a daily basis, swiftly identify issues, and take action proactively.

• Manage cold email outreach efforts across a portfolio of UK clients, including infrastructure setup, strategy development, copywriting, personalization, segmentation, and deliverability management.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media management, with Google Ads being essential and experience in Meta Ads and LinkedIn Ads required.

• A demonstrated history of executing B2B lead generation campaigns, particularly within the UK market.

• Experience with e-commerce campaigns is advantageous, though B2B lead generation should be the primary focus (90%).

• Strong background in cold email outreach, including complete infrastructure setup and management, covering domain health, mailbox warm-up, and deliverability monitoring.

• Practical experience using Instantly as an outreach platform (or similar platforms with a willingness to adapt quickly).

• Capability to independently create cold email strategies encompassing value propositions, offer angles, large-scale personalization, and list segmentation.

• Exceptional cold email copywriting skills that are persuasive, relevant, and tailored to niche audiences.

• Comfortable working with complex industrial and manufacturing clients; ability to quickly grasp sector context without needing detailed briefings.

• Experience in building automated lead notification workflows using Zapier or Make.

• Proficient in using Claude or similar AI tools for reporting, analysis, and generating output.

• Strong reporting capabilities, presenting data in a clear narrative and making strategic recommendations.

• A consultant mindset, offering the best approach based on the brief and budget, rather than merely executing instructions.

• Excellent communication skills, highly self-managed, and dependable in a remote work environment.

• Must be based in South Africa.

🏝️ Benefits

• Fully remote role with a specialist UK B2B agency.

• Direct access to senior team members without layers of management or bureaucracy.

• Diverse client portfolio across industrial, manufacturing, and commercial sectors.

• Consistent, long-term engagement with opportunities for growth as the agency expands.

• Flexible working hours with alignment to the UK time zone when necessary.