Demand Generation Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Yondr's complete digital acquisition framework, encompassing paid media, SEO, CRO, email/marketing automation, and web performance.

• Transform demand-generation efforts into a qualified pipeline and revenue within Education, Artist Relations, and Commercial sectors.

• Execute campaigns from start to finish, including channel implementation, marketing automation management, and revenue reporting.

• Develop and oversee Salesforce Marketing Cloud Journey Builder programs.

• Write SQL and utilize Automation Studio for list segmentation and data extensions.

• Employ AMPscript for creating dynamic, personalized content across email and web interactions.

• Maintain the integration between SFMC and Salesforce Sales Cloud while supporting pipeline attribution.

• Formulate and manage lead scoring models along with MQL-to-SQL handoff processes.

• Leverage Einstein features and Contact Builder effectively across Yondr's three business units.

• Create and optimize website conversion paths from landing pages to demo requests.

• Lead or significantly contribute to website performance projects while measuring conversion improvements and site speed.

• Manage and oversee paid acquisition budgets for Google Ads and LinkedIn Ads.

• Experiment with audiences, creative assets, and targeting strategies to lower cost per lead and enhance lead quality.

• Oversee organic search performance, focusing on technical SEO and an AI-first search strategy.

• Determine channel mix and budget distribution based on pipeline performance.

• Analyze campaign performance using GA4 and Adobe Analytics, linking campaigns to revenue influenced by the pipeline.

• Collaborate with stakeholders in Education, Commercial, and Entertainment to align campaigns with regional priorities and purchasing cycles.

• Utilize AI tools for content creation, workflow automation, and campaign optimization.

• Report directly to the SVP of Marketing.

⛳️ Requirements

• At least 5 years of B2B demand generation or growth marketing experience, preferably in SaaS or enterprise environments.

• Demonstrated, measurable impact on pipeline and revenue from previous campaigns.

• Comprehensive ownership of paid acquisition, SEO, CRO, email automation, and web initiatives.

• Practical, independent experience with Salesforce Marketing Cloud.

• Development and management of Journey Builder programs.

• Proficiency in SQL and Automation Studio for segmentation and data extensions.

• Experience with AMPscript for dynamic content and personalization.

• Knowledge of SFMC-Salesforce CRM integration and pipeline attribution.

• Familiarity with lead scoring models and MQL-to-SQL handoff logic.

• Background in leading or significantly contributing to a website migration or major CRO project with clear performance data pre- and post-implementation.

• Proficient with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4.

• Regular and authentic use of AI tools for content generation, workflow automation, and campaign optimization.

• Preferred experience with Einstein features or Contact Builder.

• Preference for experience marketing to multiple distinct buyer types.

• Experience in a lean, founder-led, or rapidly changing marketing organization is advantageous.

• Familiarity with AI-first search (GEO, AEO, AI Overviews) is a plus.

• Must be eligible to work in the United States; Yondr cannot provide visa sponsorship.

🏝️ Benefits

• Comprehensive medical coverage plan options for employees, including access to over 15 plan types such as PPO, HMO, and HDHP.

• Dental and vision benefits, along with additional perks like short-term disability, long-term disability, and life insurance.

• Generous paid time off to ensure rest and rejuvenation throughout the year.

• 12 weeks of paid parental leave.

• One week of paid holiday break at the end of December for a company-wide closure.

• 11 additional nationally recognized holidays.

• 401(k) plan available.

• Preference for technology tools, including the choice between PC or Mac.

• Hybrid employees enjoy catered lunch twice a week.