Integrated Campaign Manager – Higher Education

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of annual and quarterly campaign planning for the Higher Education sector.

• Ensure alignment of campaign priorities with new logo acquisition, renewal, and expansion objectives.

• Analyze buyer evaluation paths and pinpoint gaps in messaging, content, and offers.

• Convert competitive dynamics, procurement factors, and Higher Education purchasing trends into campaign narratives, timelines, and messaging strategies.

• Collaborate with Product Marketing to develop audience and messaging plans tailored to buyer roles.

• Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital marketing campaigns.

• Create and refine campaign copy for email initiatives, landing pages, webinar promotions, and related assets.

• Construct and manage campaigns in HubSpot or similar marketing automation platforms, including segmentation, workflows, and reporting.

• Work with paid media agency partners to coordinate campaign themes, targeting strategies, and performance evaluations.

• Synchronize campaign timelines and messaging with SDR outbound sequencing, linking engagement to qualified pipeline opportunities.

• Collaborate with Events teams on conferences, field events, and webinar programs.

• Team up with Marketing Operations on lead flow management, scoring, attribution, and measurement practices.

• Represent the Higher Education campaign strategy and performance during planning sessions and quarterly business reviews.

• Customize strategy and messaging for regional purchasing cycles and procurement practices in conjunction with the EMEA/APAC Campaign Manager.

• Oversee the campaign scorecard, which includes sourced and influenced pipeline, MQL-to-SQO conversion rates, win-rate impacts, and channel efficiency metrics.

• Utilize generative AI tools for account and persona research, campaign drafting, and synthesizing SDR and win/loss insights.

• Establish success metrics prior to launch and recommend adjustments based on funnel performance.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.

• Over 5 years of experience in campaign or demand generation positions within a B2B SaaS organization, with direct ownership of a market segment or vertical.

• Proven experience managing end-to-end multi-channel campaigns: strategy development, copywriting, execution, and reporting.

• Practical experience with HubSpot or a comparable marketing automation platform.

• Proficiency with Salesforce or an equivalent CRM system.

• Demonstrated ability to track campaign performance against pipeline and revenue metrics.

• Experience in presenting campaign performance data to stakeholders beyond the marketing department.

• Strong project management capabilities.

• Hands-on experience with AI tools for research, drafting, or workflow automation, with specific examples to share.

• Familiarity with marketing to higher education or similar committee-driven, cyclical purchasing markets.

• Experience conducting campaigns against established incumbents.

• Knowledge of LMS ecosystems such as Canvas, Blackboard, and Moodle.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive health insurance coverage.

• Flexible spending account options.

• Retirement savings plans available.

• Life and disability insurance programs.

• Paid and unpaid leave options.

• Remote work opportunities.

• Flexible or remote-friendly work arrangements.

• Reasonable accommodations for applicants with disabilities.