Paid Social Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the paid social strategy and execution for a variety of ecommerce clients, focusing mainly on Meta Ads.

• Develop, launch, and refine conversion-driven campaigns aimed at increasing online sales, revenue, and sustainable growth.

• Oversee and expand Advantage+ Shopping campaigns, product catalog strategies, and other formats within Meta campaigns.

• Evaluate campaign, audience, and creative performance to enhance ROAS, CPA, conversion rates, and overall account efficiency.

• Convert performance insights into actionable recommendations regarding budget distribution, campaign structure, targeting, and creative guidance.

• Collaborate closely with clients through regular updates, strategic advice, and daily account management.

• Work alongside the creative team to pinpoint performance trends, disseminate creative insights, and guide future testing initiatives.

• Manage substantial advertising budgets effectively.

• Keep abreast of platform changes, automation, AI advancements, and new paid social products to uncover client opportunities.

⛳️ Requirements

• A minimum of 2 years of agency experience in managing paid social campaigns for ecommerce brands.

• Recent, practical experience in managing Meta campaigns optimized for online sales and revenue generation.

• Familiarity with Advantage+ Shopping campaigns and product catalogs as integral components of an ecommerce acquisition strategy.

• Proven experience managing over $50K in monthly Meta ad expenditure while achieving performance and profitability benchmarks.

• Strong understanding of ecommerce and performance metrics, including ROAS, MER, CPA, CAC, AOV, and conversion rates.

• Ability to comprehend how paid social efforts contribute to broader ecommerce expansion.

• Experience in presenting strategies, performance metrics, and recommendations directly to clients.

• Competence in leveraging creative performance data to detect trends and convey actionable insights.

• Capability to manage multiple client accounts without compromising on quality or attention to detail.

• An inquisitive mindset towards automation, AI, and new capabilities across Meta and other paid social platforms.

• Excellent and confident communication skills with both clients and team members.

• Ability to excel in a fast-paced environment where priorities and platforms change rapidly.

• Must reside in Canada.

🏝️ Benefits

• Remote workdays that allow you to create a schedule that suits your lifestyle.

• Flexible working hours.

• Comprehensive benefits package for employees and their families.

• Opportunities for learning and certification.

• Genuine autonomy in your role.

• Chance to develop scalable solutions for clients and for your professional growth.