Associate Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive media strategies, channel plans, budgets, forecasts, and learning agendas.

• Formulate strategies across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.

• Develop approaches targeting healthcare professionals, patients, caregivers, office staff, access stakeholders, and the wider care team.

• Generate recommendations that clarify proposed strategies, their significance, and how they align with client investment goals.

• Collaborate with Client Services, strategy, creative, technology, and analytics teams.

• Plan, construct, launch, purchase, enhance, and resolve issues for campaigns across DSPs and paid media platforms.

• Oversee budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other metrics.

• Direct optimization choices across audiences, channels, partners, bids, budgets, placements, and creatives.

• Set quality-control benchmarks for campaign setup, tracking, launch, optimization, reporting, and billing.

• Ensure adherence to platform, privacy, client, and regulated healthcare advertising guidelines.

• Convert results into actionable recommendations and leverage insights for future media decisions.

• Counsel clients and showcase strategies, investment suggestions, performance insights, and opportunities.

• Recognize chances to enhance media engagements within current client partnerships.

• Contribute media strategy to pitches, proposals, scopes of work, and capabilities presentations.

• Advance P10’s DSP and wider healthcare media functionalities.

• Assess media partners, create pilot programs, and devise repeatable offerings.

• Develop scalable processes, tools, benchmarks, partner scorecards, and workflows.

• Guide and provide strategic and technical support to team members.

⛳️ Requirements

• Experience in healthcare, pharmaceutical, biotechnology, or medical technology agencies.

• Recent background in building, launching, optimizing, and troubleshooting campaigns on DSPs and other paid media platforms.

• Strong grasp of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.

• Experience in developing integrated media plans, budgets, forecasts, and client recommendations.

• Familiarity with paid social, paid search, video, audio, and additional digital channels.

• Ability to navigate seamlessly between strategic client discussions and detailed platform execution.

• Experience in managing budgets, fostering client relationships, and contributing to business growth.

• Excellent communication, presentation, organizational, and problem-solving skills.

🏝️ Benefits

• Base salary

• Discretionary bonus

• Benefits

• Fully remote work arrangement

• Travel required up to 5%