Senior Digital Analytics Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the principal expert in digital analytics within the Professional Services team.

• Examine website and marketing data to uncover trends, opportunities, and areas for enhancement.

• Convert intricate findings into straightforward, actionable recommendations.

• Perform analytics audits and resolve issues related to tracking, configuration, reporting, and data quality.

• Formulate strategies to enhance website performance, user experience, engagement, conversions, enrollment, and organizational objectives.

• Provide analytics consultation to internal teams.

• Keep abreast of developments in analytics, measurement, privacy, AI, search, and digital marketing.

• Lead and advance Finalsite’s Insights and Optimization subscription service.

• Offer client education, consultation, training, office hours, and optimization support.

• Create scalable educational materials, consultation frameworks, and regular programming.

• Establish repeatable processes, standards, and best practices to enhance service scalability.

• Oversee and enhance the client lifecycle from onboarding and technical setup to service delivery and offboarding.

• Track service performance and client engagement, recommending improvements as necessary.

• Identify opportunities to utilize AI, automation, and emerging technologies.

• Collaborate with Sales, Customer Success, Product, DMS, and Professional Services teams.

• Maintain partnerships with analytics and user behavior technology providers.

• Create internal analytics guidance, training, and best practices.

⛳️ Requirements

• A minimum of 4 years of professional experience in digital analytics, web analytics, digital marketing analytics, data strategy, or a related field.

• Advanced expertise in Google Analytics 4 (GA4), including the ability to independently analyze, audit, troubleshoot, and interpret complex analytics implementations and data.

• Significant experience with heatmapping and user behavior analysis platforms (Crazy Egg is essential).

• In-depth understanding of website performance, user journeys, conversion behavior, digital marketing measurement, and optimization strategies.

• Capability to translate complex data and technical concepts into clear, actionable recommendations for non-technical audiences.

• Strong skills in client consultation, presentation, and facilitation.

• Experience in developing educational content, training, consultation frameworks, or scalable client programs.

• Excellent problem-solving skills and the ability to independently investigate and address complex analytical inquiries.

• Ability to collaborate across client-facing, technical, sales, product, and leadership teams.

• Skill in identifying and responsibly utilizing AI, automation, and emerging technologies.

• Capacity to operate within a dynamic service model while balancing client delivery with service development and scalability.

• Bachelor’s degree or equivalent professional experience.

• Must be a permanent resident of the United States; current and ongoing U.S. residency is required.

• Relevant analytics certifications are advantageous.

• Google Analytics certification or equivalent advanced GA4 experience is preferred.

• Experience in integrating website analytics, user behavior data, and digital marketing performance data is preferred.

• Familiarity with analytics reporting, visualization, tagging, or measurement platforms is preferred.

• Background in EdTech, SaaS, Professional Services, agency, or consulting environments is preferred.

• Experience with K–12 schools, public school districts, private and independent schools, or international schools is preferred.

• Experience in developing or scaling subscription-based analytics, consulting, or optimization services is preferred.

🏝️ Benefits

• Competitive benefits package.

• Opportunities for professional development.

• Collaborative work culture.

• Fully remote employment with 100% flexibility.

• Opportunities for career advancement.

• 20% travel required.