Senior Digital Acquisition Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage the paid digital strategy across various channels including paid search, social media, and programmatic platforms.

• Plan, implement, and enhance paid campaigns aimed at customer acquisition.

• Optimize and troubleshoot digital campaigns throughout the marketing funnel.

• Utilize DSPs, Meta, Google Ads, and Microsoft Ads to meet growth objectives.

• Take charge of an experimentation budget and explore new channels, tactics, and formats.

• Create tests with clear hypotheses and success metrics to identify scalable solutions.

• Oversee the measurement of paid performance through incrementality testing, first-party data, and offline conversion tracking.

• Focus on optimizing towards qualified providers and revenue while managing signal loss and healthcare advertising regulations.

• Transform large datasets into actionable recommendations that enhance efficiency and ROI.

• Collaborate with marketing, creative, and data teams while managing external partners.

• Mentor and support junior team members.

• Build relationships with external partners and cross-functional stakeholders.

• Enhance paid digital capabilities through the use of AI tools and automation.

• Streamline and automate reporting, analysis, creative iteration, and campaign workflows.

• Supervise the management of the paid digital budget, including spend delivery, invoicing, investment, and forecasting.

• Contribute to departmental profitability and campaign efficiency.

⛳️ Requirements

• Over 7 years of experience in managing paid B2B digital campaigns.

• Hands-on expertise with Google Ads, Microsoft Ads, Meta, DSPs, and other advertising platforms.

• Proven experience managing annual paid budgets exceeding $5 million.

• Strong understanding of the digital advertising landscape, particularly within the US and Canadian healthcare markets.

• Experience with paid search, paid social, and programmatic display advertising.

• Proficient in crafting and testing performance-driven ad messaging.

• Advanced skills in Google Sheets and Slides.

• Excellent analytical abilities and capacity to handle large datasets.

• High levels of numeracy and literacy.

• Strong communication skills with the ability to work effectively across teams.

• Experience in managing budgets, invoicing, and margin oversight.

• Background in B2B and B2C healthcare is an advantage.

• Familiarity with A/B testing frameworks is a plus.

• Knowledge of Google Analytics and Looker Studio is beneficial.

• Experience in developing and executing marketing strategies for multi-product platforms catering to SMB and Enterprise clients is a bonus.

🏝️ Benefits

• Flexible PTO.

• Competitive salary.

• RRSP/401k matching.

• Comprehensive benefits package.

• Customizable coverage options.

• Access to paramedical services.

• Health Savings Account (HSA).

• Discounts on premium wellness products through Fullscript.

• Opportunities for continuous learning.

• Training budgets available.

• Company-wide learning initiatives.

• Flexibility for hybrid and remote work arrangements.