Senior Demand Generation Specialist, Hotels

This is a fully remote position, open to applicants in France.

📋 Description

• Define and take charge of the EMEA inbound strategy and roadmap, focusing on channels and initiatives that facilitate hotel go-lives.

• Build and expand multi-channel inbound programs across email, paid advertising, SEO, content creation, events, and partnerships.

• Manage the entire funnel from lead capture to MQL handoff, which includes lead scoring, routing, and maintaining Salesforce CRM hygiene.

• Design LinkedIn campaigns in collaboration with regional AE teams targeting priority segments and geographical areas.

• Develop outbound-assist sequences utilizing tools such as Mixmax or Outreach.

• Collaborate with Global Marketing on creating collateral, landing pages, and nurture flows specifically for hotel operators.

• Monitor, report, and enhance MQLs, MQL-to-SQL conversion rates, cost per lead, and influenced revenue.

• Execute co-marketing and referral programs alongside industry partners.

• Create business cases for campaigns, secure stakeholder budgets, and demonstrate return on investment (ROI).

• Implement a test-and-learn methodology for optimizing campaigns.

• Leverage AI and automation to enhance campaign creation, content development, and lead nurturing processes.

• Work in partnership with Connectivity, Events, Country Managers, and AEs to convert webinars, events, and partnerships into quantifiable pipeline.

⛳️ Requirements

• Over 8 years of experience in B2B demand generation or growth marketing, preferably within marketplace, hospitality tech, or SaaS sectors.

• A proven history of creating inbound programs that produce measurable sales pipelines, including experience in establishing a demand generation function from the ground up.

• Practical experience with Salesforce, marketing automation tools such as MixMax or Outreach, and various paid channels.

• Strong analytical mindset with a systematic approach; comfortable managing campaigns independently.

• Data-driven management of funnel metrics with the capability to link campaign activities to revenue outcomes.

• Practical experience utilizing AI tools to automate campaigns and generate content at scale.

• Strong instincts for aligning with sales efforts.

• Ability to navigate ambiguity, define project scope, build investment cases, and adjust strategies based on results.

• Proficient in written and spoken English; knowledge of additional European languages is an advantage.

• Experience working in a global context across multiple regions and languages is beneficial.

🏝️ Benefits

• Eligibility for bonuses.

• Access to comprehensive benefits.

• Employee Travel Credits.

• Reasonable accommodations provided throughout the recruitment process for applicants with disabilities.