Senior Demand Generation Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Analyze and enhance the marketing funnel, focusing on lead sources, identifying bottlenecks, and setting improvement priorities.

• Oversee paid advertising efforts in collaboration with the agency partner, manage budget allocations, and establish testing protocols.

• Hold the agency accountable for generating a robust pipeline rather than just clicks.

• Develop and evaluate outbound strategies in conjunction with inbound marketing initiatives.

• Enhance Workleap’s visibility on Google and in LLM responses through collaboration with the SEO partner.

• Transform website traffic into a viable pipeline.

• Improve website conversion rates by analyzing metrics and conducting continuous testing on critical pages.

• Define the channel strategy for Q1 and reevaluate it quarterly.

• Present budget allocation recommendations during the weekly business review and report any changes.

• Automate the generation of weekly funnel reports, agency reports, and page diagnostics utilizing AI technologies.

• Report directly to the Head of Marketing as part of an expanding marketing team.

• Work closely with the Content Lead, RevOps, Sales, and the wider organization.

⛳️ Requirements

• Proficiency in English is essential.

• A minimum of 5 years of experience in growth, demand, or performance marketing within a B2B SaaS environment that includes a sales team.

• Experience managing paid advertising budgets of $50,000 or more on a monthly basis.

• Proven track record of successfully growing an inbound pipeline and testing outbound strategies, supported by data analysis.

• Ability to differentiate between high-quality copy and acceptable copy, with skills in writing ads or landing pages.

• Experience managing advertising and SEO agencies.

• Adequate SEO knowledge to provide guidance to a specialist.

• Insight into the influence of AI on search engine results.

• Familiarity with B2B website conversion techniques, including landing page optimization, forms, and testing methodologies.

• Proficiency in analytics tools, particularly GA4, HubSpot, or similar platforms.

• Capability to create custom reports and utilize AI tools like Claude.

• Competence in making decisions based on imperfect data and effectively communicating results.

• Experience in HR technology, catering to an SMB customer base, or working with products based on free tools or trials is advantageous.

🏝️ Benefits

• Long-Term Incentive Plan (LTIP), allowing participation in Workleap’s sustained growth.

• RRSP contributions.

• Family group insurance coverage.

• Access to telemedicine services.

• Annual wellness budget provided.

• Flexible vacation policy.

• Option for remote work, with availability to utilize the Montreal offices.

• In-person team gatherings held twice a year.

• Access to Claude for all employees.