Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of generating a qualified pipeline for new business opportunities.

• Analyze the sales funnel to pinpoint lead sources, identify stalls, and prioritize areas for enhancement.

• Manage paid marketing initiatives in collaboration with an agency partner, including budget allocation and defining testing parameters.

• Develop and test outbound strategies in conjunction with inbound marketing programs.

• Enhance Workleap's online visibility on Google and in AI-generated responses across large language models (LLMs) by working with the SEO partner.

• Optimize website conversion rates through analysis of page metrics and ongoing testing.

• Establish the channel mix in the first quarter and conduct quarterly reviews.

• Present budget allocation recommendations and performance reports during weekly business reviews.

• Utilize AI to automate the reporting of weekly funnel statistics, agency outputs, and page diagnostics.

• Report directly to the Head of Marketing.

• Collaborate with the content lead, RevOps, Sales, and various teams throughout the organization.

⛳️ Requirements

• Minimum of 5 years of experience in growth, demand, or performance marketing within a B2B SaaS organization with a sales team.

• Proven accountability for managing paid budgets exceeding $50K per month.

• Demonstrated success in increasing inbound pipelines and testing outbound strategies with quantifiable results.

• Ability to differentiate between outstanding and adequate copy, along with skills to write compelling ads or landing pages.

• Experience in managing agency partnerships.

• Sufficient SEO knowledge to guide specialists and a perspective on AI's influence on search.

• Hands-on experience with conversion optimization on B2B websites, including landing pages, forms, and testing methodologies.

• Proficiency in analytics tools such as GA4, HubSpot, or similar platforms.

• Ability to generate reports and leverage AI tools like Claude.

• Capability to make informed decisions despite incomplete data and articulate outcomes clearly.

• Proficiency in English is required.

• Preferred qualifications include experience in HR technology, familiarity with an SMB audience, or involvement with free tool/trial initiatives.

🏝️ Benefits

• Participation in the LTIP program, sharing in Workleap's long-term growth.

• RRSP contributions.

• Comprehensive family health insurance coverage.

• Access to telemedicine services.

• Annual wellness budget for health-related expenses.

• Flexible vacation policy to promote work-life balance.

• Opportunity for remote work, with access to our Montreal office when desired.

• In-person gatherings held twice a year for team bonding.

• Access to Claude for all employees.