Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the demand generation strategy to enhance both marketing-sourced and marketing-influenced pipelines.

• Design and implement integrated multi-channel campaigns incorporating paid social, display, retargeting, content syndication, email, webinars, virtual events, direct mail, and sales development initiatives.

• Create campaign strategies that align with business goals, target personas, industry trends, and the enterprise buyer journey.

• Collaborate with Product Marketing to convert product positioning into effective demand generation campaigns.

• Act as the main marketing liaison for the Sales and GTM teams.

• Lead segmentation, audience strategy, and campaign personalization efforts.

• Evaluate campaign performance, pipeline contribution, attribution, and return on investment (ROI).

• Predict campaign performance and formulate plans to meet pipeline and revenue objectives.

• Scale successful initiatives while experimenting with new channels, messaging, tactics, and AI technologies.

• Keep track of competitive activities, industry trends, buyer behaviors, and best practices in demand generation.

• Share insights, performance metrics, and recommendations regarding campaign strategy with senior Marketing and Sales leadership.

• Guide junior marketers and play a role in refining demand generation processes and operational excellence.

⛳️ Requirements

• 5–7+ years of experience in B2B SaaS demand generation or integrated marketing.

• Background in marketing enterprise SaaS solutions.

• Familiarity with GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas is an advantage.

• Proven track record of creating integrated demand generation programs that yield qualified pipelines and positively impact revenue.

• In-depth understanding of enterprise buying committees, complex sales cycles, and comprehensive marketing strategies across the funnel.

• Strong analytical capabilities and experience utilizing data to optimize campaigns, manage budgets, and assess ROI.

• Experience collaborating with Sales leadership and executive stakeholders.

• Advanced proficiency in Marketo and Salesforce.

• Excellent project management and organizational skills.

• Strong communication and presentation abilities.

• Capability to balance strategic thought with hands-on execution of campaigns.

• Background checks are mandatory.

• Legal authorization to work in the job's location and the ability to meet sponsorship requirements.

🏝️ Benefits

• $200/month LYBL allowance for personal enhancements.

• Comprehensive health coverage for employees.

• 401(k) plan with company matching contributions.

• Competitive salary and bonus structure.

• Flexible vacation policy for exempt employees and accrued vacation for non-exempt employees.

• Paid time off for birthdays and volunteer activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Parental leave benefits.