Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the demand-generation strategy aligned with Kestra's enterprise go-to-market approach.

• Set program and pipeline objectives in collaboration with the Head of Marketing and Sales.

• Create Kestra's enterprise account-tiering framework and prioritize target accounts.

• Oversee outbound marketing campaigns in conjunction with Marketing, Growth Engineering, and Business Development teams.

• Identify open-source deployments that demonstrate production-scale, multi-user enterprise usage.

• Develop multi-threaded account strategies that engage technical, operational, and economic decision-makers.

• Design and execute integrated campaigns utilizing paid media, content marketing, email, webinars, and events.

• Manage paid acquisition efforts directly through LinkedIn Ads and Google Ads, including targeting, creative testing, and budget pacing.

• Shape strategies focused on account-based marketing and competitive displacement.

• Direct the execution of the flagship legacy-displacement campaign.

• Create and manage landing pages, nurture copy, and customer conversion pathways.

• Coordinate outreach at the contact level with the Business Development team.

• Develop nurture and lifecycle programs to transition prospects and self-service users into enterprise discussions.

• Enhance conversion rates throughout the sales funnel.

• Implement programs and track their contributions to the sales pipeline.

• Report on qualified accounts, generated and progressed pipeline, and program efficiency metrics.

• Oversee the demand-generation budget and allocate resources across channels.

• Manage relationships with agencies and partners as necessary.

• Collaborate with Sales, Product Marketing, Developer Advocacy, and Growth Engineering teams.

• Report directly to the Head of Marketing.

⛳️ Requirements

• Generally, 6+ years of experience in demand generation, growth, or account-based marketing within the B2B SaaS sector.

• Proven direct ownership of pipeline goals and results.

• Demonstrated experience managing multi-channel campaigns, including paid, content, email, and events.

• Familiarity with lifecycle and nurture marketing programs.

• Proven experience with account-based marketing strategies.

• Understanding of the marketing-to-sales handoff process.

• Hands-on experience in creating and managing campaigns using LinkedIn Ads and Google Ads.

• Ability to articulate campaign adjustments and their impact on acquisition efficiency, account engagement, or pipeline development.

• Capability to automate processes and treat campaigns as experimental initiatives.

• Comfort in collaborating with technical growth-engineering teams rather than handling all tooling independently.

• Strong analytical skills, including data extraction, view creation, and pipeline report analysis.

• Proficient in using AI tools, verifying claims against primary sources, and critically reviewing outputs.

• Familiarity with developer-led, open-source, or product-led approaches, or the ability to learn quickly.

• Ability to work independently with a sense of urgency and ownership in rapidly growing environments.

• A genuine respect for the open-source community.

🏝️ Benefits

• Competitive salary.

• Performance-based bonuses.

• Equity opportunities.

• Medical insurance coverage.

• Dental insurance plan.

• Vision insurance coverage.

• Employer-paid life insurance.

• Employer-paid disability insurance.

• 401(k) retirement plan.

• Fully remote work arrangement.

• Home-office budget to support your workspace.

• Equipment budget for necessary tools.

• Learning and development budget.

• Conference attendance budget.

• Paid time off benefits.

• Company holidays observed.

• Parental leave provisions.

• Opportunities for travel to customer and industry events as well as company off-sites.