Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the creative development process, encompassing overarching ideas, messaging, campaign concepts, brand voice, and design elements.

• Develop middle- and bottom-of-funnel initiatives, such as assessments, ROI tools, case studies, demos, and executive briefings.

• Take ownership of nurturing strategies, account-level scoring, and the conversion process from MQL to opportunities.

• Streamline research, segmentation, personalization, campaign creation, and reporting through the use of AI technologies.

• Coordinate various channels including paid, organic, community engagement, SEO/AEO, third-party partnerships, events, podcasts, webinars, and direct mail efforts.

• Collaborate with Product Management to translate the roadmap, positioning, and customer validation into effective offers and campaigns.

• Generate demand for new customer acquisitions, expand the installed base, and execute joint campaigns with IBM, Microsoft, and channel partners.

• Create comprehensive campaigns in HubSpot, ensuring accurate tracking and alignment with Business Unit Sales on lead definitions and hand-off processes.

• Provide reports on pipeline, ROI, and conversion metrics to leadership while assessing investment priorities.

• Achieve first-year objectives, including a Business Unit demand strategy, innovative creative direction, AI-driven workflows, live middle-of-funnel programs, measurable conversion improvements, and accountable pipeline contributions.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation.

• Proven success in guiding buyers through the middle of the funnel into a qualified pipeline.

• A creative and innovative thinker with a substantial portfolio.

• A keen eye for design and a strong editorial voice.

• Proficient in leveraging AI to enhance output quality and scale production.

• Hands-on experience with paid, organic, SEO/AEO, and third-party marketing channels.

• Knowledge of how AI is transforming search dynamics.

• Background in marketing managed services, cloud solutions, or IT infrastructure involving long, multi-stakeholder buying processes.

• Experience collaborating with Product Management, Sales teams, and channel partners.

• Strong expertise in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager.

• Proficient in analyzing funnel data.

🏝️ Benefits

• Permanent employment.

• Flexible remote work arrangement.