Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the webinar program, encompassing thought leadership, product launches, and sponsored webinars.

• Oversee all aspects of webinar content, production, marketing, registration, attendance conversion, and post-webinar follow-up.

• Create and implement segmented nurture tracks based on practice area, persona, and stage in the customer journey.

• Measure conversion rates prior to launch and assess program effectiveness.

• Lead email campaigns focused on content launches, product announcements, and event promotion.

• Supervise content distribution, audience segmentation, and list management strategies.

• Collaborate with the ABM lead to support account-based campaigns, coordinate shared calendars, and develop collateral.

• Drive demand generation campaigns related to Catalyst, trade shows, and field events.

• Manage campaign reporting during weekly pipeline reviews.

• Monitor pipeline generated and influenced by the program against established targets.

• Develop reporting mechanisms and utilize AI-assisted monitoring to evaluate campaign performance.

• Implement AI workflows and proactive monitoring to enhance campaign outputs and streamline processes across the team.

⛳️ Requirements

• A minimum of 6 years in B2B demand generation, campaign marketing, or lifecycle marketing.

• Proven responsibility for a specific pipeline number.

• Experience in contributing to quarterly pipeline goals in the eight-figure range.

• Comprehensive understanding of full-funnel marketing, including conversion rates by stage, persona mapping, and identifying leaks.

• Extensive hands-on experience with webinars, nurturing campaigns, and large-scale email marketing.

• Proficiency in HubSpot or a similar marketing automation platform.

• Capability to independently create marketing automation workflows.

• Proven application of AI in campaign execution.

• Ability to demonstrate AI workflows, inputs, and the elements they replaced.

• Background in B2B marketing.

• Experience in professional services, accounting, auditing, or fintech is advantageous.

• B2C experience is not suitable for this role.

🏝️ Benefits

• Equity.

• Competitive and comprehensive compensation package.

• Equal employment opportunities and voluntary self-identification processes.