GTM Campaign Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and manage repeatable, scalable campaign systems across inbound, outbound, tier/segment, and expansion pipelines.

• Create and deliver targeted, ICP-aligned lead lists to BDRs on a consistent basis.

• Develop, launch, and refine outbound campaigns for new business and expansion pipelines.

• Enhance MQL-to-SQL conversion rates through optimized inbound performance systems.

• Collaborate with Customer Success and Account Management to establish cross-sell and upsell campaign systems.

• Adjust targeting strategies based on SMB and mid-market tiers/segments.

• Monitor pipeline coverage from various sources and reallocate campaign efforts as necessary.

• Analyze conversion rates across MQL, SAL, SQL, and pipeline revenue.

• Identify early signs of pipeline softness and facilitate proactive interventions.

• Utilize first-principles thinking to eliminate campaign friction and automate repetitive tasks.

• Advocate for AI and automation in areas like list generation, enrichment, segmentation, personalization, sequence optimization, and performance analysis.

• Ensure seamless, automated handoffs to BDRs and AEs.

• Maintain data integrity across Salesforce, Marketo, sequencing, and enrichment platforms.

• Establish and monitor measurable campaign outcomes while integrating insights back into the system.

• Collaborate with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success teams.

• Apply positioning and personas for precise targeting, identifying any segment or positioning challenges.

• Contribute to generating qualified pipeline, enhancing funnel conversion, expanding the pipeline, minimizing manual tasks, and ensuring leads are not overlooked.

⛳️ Requirements

• 1–3 years of experience in campaign management, demand generation, sales development, or GTM operations, or a high-potential candidate eager to develop in the role with mentorship.

• Ability to think systemically and design scalable campaign systems.

• Proficient in first-principles problem-solving.

• Authentic passion for AI and automation, with a proven track record or strong interest in leveraging these tools to reduce manual work.

• Familiarity with ICP, persona, and tier concepts.

• Quantitative skills to monitor conversion rates and pipeline coverage.

• Strong organization and proactive, closed-loop communication skills.

• Comfortable rebalancing priorities and navigating ambiguity.

• Practical knowledge of Salesforce, Marketo, Outreach/sequencing, and enrichment tools such as ZoomInfo or Clay.

• Excellent project management, organizational, and communication capabilities.

• Exceptional attention to detail.

• Bonus: experience in high-growth SaaS environments; familiarity with Gong, Clay, ZoomInfo, AI/automation tools, or enablement platforms.

• Updated LinkedIn profile for customer-facing or GTM roles, refreshed upon joining.

• Must reside within Canada; application requires current status in Canada.

🏝️ Benefits

• Flexible working hours.

• Remote-first organization; work from anywhere in Canada.

• Flexible time off policies.

• Comprehensive health, vision, and dental benefits.

• Employee Assistance Program (EAP).

• Health and wellness spending account.

• Opportunities for educational lunch and learns and continuous learning.

• Stock options available.

• Company Incentive Plan (CIP) targeting 5% of base salary.

• Equal Opportunity Employer.