Campaign Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance digital marketing initiatives, such as email campaigns, webinars, social media, and the creation of online content.

• Design and implement paid advertising and search strategies utilizing display ads, Google AdWords, remarketing, and retargeting techniques.

• Direct regional and national trade shows, events, and programs.

• Establish and manage lead and customer nurturing initiatives.

• Analyze data to consolidate metrics, deliver reports to senior management, and inform program enhancements.

• Collaborate with Sales, Business Development, Product Marketing, Customer Support, and other departments to develop focused digital marketing campaigns based on customer profiles.

• Collect and disseminate competitive insights while recommending counter-strategies.

• Assist with various marketing responsibilities as assigned.

⛳️ Requirements

• A bachelor’s degree in marketing, communications, or a related discipline, or equivalent experience.

• At least 1-2 years of B2B software marketing experience, ideally in contact center or cloud software sectors.

• Proficiency in marketing automation, with a preference for Marketo.

• Strong background in digital marketing growth, including SEO, content marketing, social media, and web analytics.

• Demonstrated experience with B2B events, Google Analytics, Google AdWords, and Salesforce.

• Competence in project management and collaborative software tools.

• Proficiency in Microsoft Office Suite, Adobe Acrobat, PowerPoint, and Google Analytics.

• In-depth understanding of WordPress standards and functionality.

• Exceptional verbal and written communication, problem-solving, and decision-making abilities.

🏝️ Benefits

• 1 year full-time contract.

• Equal opportunity employer.

• Accommodation for disabilities during the recruitment and hiring process.