Paid Ads Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor, measure, enhance, and report on the performance of paid advertising campaigns.

• Offer subject matter expertise in paid media, web analytics, user experience and behavior, data analysis, and reporting.

• Identify process efficiency opportunities, including automation, software, and tools.

• Conduct keyword research, create keyword lists, and categorize keywords.

• Manage a substantial volume of paid media budgets.

• Create, analyze, and optimize keyword ad copy and landing pages.

• Execute A/B testing to enhance impression share, quality score, and cost per lead (CPL).

• Observe and evaluate competitor activities and keyword ranking performance.

• Collaborate with the management team to devise strategies for accounts at risk.

• Keep up with industry best practices from platforms like Google, Yahoo!, Bing, and Facebook.

• Develop and maintain a comprehensive understanding of current topics in paid advertising, web analytics, data management, tools, and technologies.

• Perform additional duties as assigned by management.

⛳️ Requirements

• 3-5 years of experience in paid search.

• Certified in Google Analytics.

• Certified in Google Ads.

• Certified in Bing Ads.

• Proficient in Microsoft Office.

• Proficient in Salesforce.

• Experience with Google Ad Manager (MCC).

• Familiarity with direct response and interactive marketing best practices.

• Capable of working independently and collaboratively in a team environment.

• Demonstrated professional and personal integrity.

• Exceptional verbal and written communication skills.

• A strategic thinker with robust analytical abilities.

• Previous experience at a digital marketing agency is preferred.

• Experience with Yahoo! Gemini is preferred.

• Experience in Facebook and LinkedIn advertising is preferred.

• Experience with CSS/HTML for landing page development is preferred.

• Knowledge and experience with online bid management platforms are preferred.

• Strong copywriting and proofreading skills are preferred.

• Ability to maintain prolonged periods of sedentary movement.

• Must be capable of lifting at least 20 pounds.

• Availability for overtime and weekend work may be required if necessary.

🏝️ Benefits

• Regular and dependable attendance is essential, as this is a full-time position.

• Overtime and weekend work may be required if deemed necessary.

• Must be able to lift at least 20 pounds.

• Some management roles may require occasional travel.