Demand Generation Marketing Manager, SMB

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the SMB Marketing Playbook encompassing email, outbound SDR, and events, aligned with SMB pipeline objectives.

• Establish a comprehensive account-based marketing (ABM) strategy for SMB.

• Create and manage campaigns in HubSpot and Unify, which includes workflows, sequences, segmentation, and targeting.

• Leverage AI to pinpoint contacts and companies that are most prepared for sales calls or campaign outreach.

• Draft and enhance campaign messaging for SDR initiatives, marketing emails, and outbound sequences.

• Collaborate daily with the SDR Manager regarding lead flow and hand-off volume, integrating feedback into future campaigns.

• Utilize performance metrics and A/B testing to determine what to scale, pause, or discontinue.

• Collaborate with Content Marketing, Sales, and RevOps regarding content, data, and campaign routing.

• Oversee the SMB campaign calendar and ensure campaigns remain on track.

• Provide weekly reports on pipeline generated from specific channels and campaigns.

• Travel to Prokeep's headquarters in New Orleans at least once per quarter, in addition to attending events as necessary.

⛳️ Requirements

• 3 to 5 years of B2B SaaS marketing experience with a focus on demand generation or growth marketing.

• Proven history of executing campaigns that produce new-logo pipeline.

• Practical experience in building campaigns and plays within HubSpot.

• Experience executing high-volume outbound or signal-based orchestration plays, such as Unify or RollWorks.

• Proficiency in utilizing AI for creating target lists or generating campaigns or projects.

• Strong analytical abilities with comfort in using dashboards, testing concepts, and presenting data-driven insights.

• Excellent writing skills, capable of refining campaign copy to at least 80% readiness.

• Strong project management capabilities; organized, detail-oriented, and dependable in follow-through.

• Experience in close collaboration with Sales teams.

• Familiarity with Unify is a plus.

• Background in wholesale distribution or construction is advantageous.

• Must be legally authorized to work in the United States.

• Must indicate whether employment sponsorship is needed now or in the future.

🏝️ Benefits

• Quarterly performance bonuses linked to KPIs utilized across the Prokeep Marketing organization.

• Equity package.

• Comprehensive health, dental, vision, life, and short- and long-term disability insurance.

• 401(k) plan.

• Employee assistance program (EAP).

• Flexible PTO with no set limits.

• Annual education stipend.

• Remote work options available.