Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Take charge of the paid media strategy and actively manage campaigns across Meta, Google, TikTok, and Amazon ads specifically for the Australian market.

• Replace the current agency and assume complete responsibility for the performance of paid channels.

• Identify shortcomings in retargeting coverage, funnel mix, and the balance between upper- and lower-funnel activities.

• Lead and execute strategic enhancements.

• Oversee a substantial annual paid media budget and improve spending efficiency.

• Recognize creative requirements and provide briefs to the in-house design team.

• Ensure that creative assets are in line with platform best practices and campaign goals.

• Experiment with creative hypotheses and adjust based on performance metrics.

• Monitor campaign performance and highlight actionable insights.

• Track key metrics such as ROAS, CAC, CTR, conversion rate, and revenue contribution by channel.

• Report performance and suggested next steps to the digital and communications team.

• Keep up-to-date with platform updates, algorithm modifications, and new AI ad tools.

• Engage in application, recruitment, executive, client, background/reference checks, and offer procedures.

⛳️ Requirements

• Demonstrated hands-on experience with Meta and Facebook ads.

• Experience overseeing paid media in-house at an e-commerce brand of similar size and budget (preferred over agency-only experience).

• Ability to independently manage the entire paid media strategy, including identifying gaps, setting direction, and implementing changes.

• A data-driven mindset with a focus on growth.

• Experience managing large advertising budgets with accountability for performance results.

• Excellent written and verbal communication skills in English.

• Significant overlap with Australian business hours.

• Familiarity with Google, TikTok, and Amazon ads in addition to Meta (preferred).

• Knowledge of emerging AI ad platforms and tools (preferred).

• Background in beauty, skincare, wellness, or consumer DTC brands (preferred).

• Experience transitioning a brand from agency-managed to in-house paid media management (preferred).

• An updated resume.

• A brief Loom video introducing yourself and detailing your paid media experience, platforms managed, budget scale, and your approach to diagnosing underperforming ads.

• Shortlisted candidates will be required to complete a mini audit homework assignment.

• Loom video submission is necessary to progress in the hiring process.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of Holidays per company guidelines.

• Fully remote work environment.

• Compensation in USD, paid bi-monthly (on the 15th and 30th).