Performance Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Drive player acquisition and retention across the Team17 portfolio.

• Plan, execute, and optimize multi-channel performance marketing campaigns.

• Collaborate closely with Brand Managers to comprehend game strategies and objectives.

• Take ownership of campaign development, delivery, and optimization to enhance customer acquisition, revenue growth, and marketing efficiency.

• Work alongside Creative Services to brief and align assets according to channel and audience needs.

• Define campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels, and platform requirements.

• Set up, execute, and verify campaigns delivered through agencies and partners.

• Optimize campaigns and player journeys, including landing-page UX, using performance metrics and best practices.

• Brief, negotiate, manage, and supervise endemic campaigns with partners such as IGN, Future, Twitch, and Discord.

• Oversee store campaigns with PlayStation NetAds and Xbox.

• Lead the email marketing strategy, including planning, creative, segmentation, execution, optimization, and reporting.

• Translate paid media, analytics, and store data into actionable insights, recommendations, and benchmarks.

• Provide performance-led creative briefs and guide creative partners on video and static ad assets.

• Collaborate with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy, and compliance.

• Develop comprehensive reporting for internal teams and external studios, connecting campaign data, analytics, and commercial performance.

⛳️ Requirements

• Hands-on experience managing PC and console campaigns across Meta, Google, Reddit, TikTok, X, Snapchat, and Amazon; mobile experience is a plus.

• Strong understanding of PC/console games marketing, including endemic media, platforms/stores, and sector attribution challenges.

• Advanced skills in campaign optimization and performance analysis.

• Significant experience with GA4, Google Tag Manager, event mapping/tagging, and digital analytics; familiarity with Adobe Analytics is desirable.

• Extensive experience in email marketing and segmentation; preferably using HubSpot and/or Mailchimp.

• Strong grasp of attribution approaches and tools.

• Understanding of performance creative best practices across video and static assets.

• Ability to integrate media, analytics, and store data to establish benchmarks.

• Comprehensive understanding of digital privacy and compliance requirements concerning advertising, tracking, cookies, and CRM.

• Mobile advertising, MMP, and mobile network experience within gaming are desirable but not mandatory.

• Project management skills with the ability to prioritize competing tasks.

• Proficient in relationship and stakeholder management across internal and external partners.

• Analytical and commercial mindset, capable of transforming data into recommendations.

• Comfortable making informed assumptions, testing hypotheses, and working with incomplete data.

• Excellent communication skills and the ability to brief partners effectively.

• Adaptable across various games, audiences, budgets, and campaign objectives.

• Strong negotiation skills in the media landscape.

• Solid knowledge of the games market and current trends.

🏝️ Benefits

• Competitive salary and bonus structure.

• Flexible working hours and remote working options.

• Opportunities for professional development and career advancement.

• A dynamic and supportive work environment.

• Employee discounts on games and merchandise.