Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing-sourced pipeline and revenue goals for new logos, with direct responsibility for performance outcomes.

• Develop and expand comprehensive demand generation programs through paid media, organic channels, content, webinars, and events.

• Collaborate with the paid media team for execution while maintaining overall demand strategy ownership.

• Utilize AI-driven tools to enhance campaign development, gain audience insights, personalize experiences, and optimize testing.

• Create audience segmentation based on practice size, specialty, geographic location, and real-time buying signals.

• Design, manage, and refine the lead-to-opportunity funnel, including landing pages, lead capture mechanisms, nurture programs, scoring models, and the MQL-to-SQL transition.

• Implement AI-assisted experimentation to evaluate creative elements, messaging, CTAs, landing pages, email sequences, and timing throughout the funnel.

• Collaborate with Product Marketing to convert positioning into effective campaign messaging aimed at therapists and practice owners.

• Work alongside Sales and RevOps to ensure accurate attribution, routing, and revenue reporting.

• Oversee the demand generation budget with a performance-oriented, data-driven methodology.

• Assess new AI and marketing technologies to boost efficiency, scalability, and impact.

• Success will be evaluated based on marketing-sourced pipeline growth, new logo revenue, MQL/SQL volume and quality, funnel conversion rates, channel costs, and the effectiveness of experiments.

⛳️ Requirements

• A minimum of 5 years of B2B demand generation experience, including direct accountability for pipeline and revenue targets related to acquiring new customers.

• Proven track record in developing demand programs that produce qualified and convertible pipelines, not just leads.

• Strong analytical skills, comfortable with using dashboards, funnel analysis, and data to inform decision-making.

• Practical experience in designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that are trusted by Sales.

• Demonstrated experience using AI-enabled tools for campaign generation, testing, personalization, or performance enhancement.

• Excellent cross-functional collaboration abilities with Sales, Product Marketing, Content, and RevOps teams.

• Outstanding writing and editing skills, capable of creating or overseeing high-impact ad copy, landing pages, and emails.

• Preferred: Experience in B2B SaaS, healthtech, or marketing to practitioners or small business owners.

• Preferred: Familiarity with marketing automation platforms (such as HubSpot, Marketo), CRM systems (like Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, etc.).

• Preferred: A curious and enthusiastic attitude towards emerging AI capabilities and their responsible application to enhance marketing results.

🏝️ Benefits

• Equal opportunity employer.

• A culture that values Diversity, Equity, Inclusion, and Belonging.

• Confidential treatment of information in compliance with EEO guidelines.

• Non-discriminatory practices throughout the employee and customer lifecycle.