Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative tests.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify areas for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts targeting financial services audiences.

• Develop engaging hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance insights.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to streamline research and copy creation.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical paid media experience, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance targets while fostering client retention.

• Strong skills in direct-response copywriting, encompassing both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Marketing experience in financial services is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Prior experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options.

• Flexible Work Schedule.

• Performance Bonus.