Senior Demand Generation Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks and seize opportunities.

• Create, launch, and optimize Meta campaigns that focus on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns to uncover optimization possibilities.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative guidance.

• Employ AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant involvement in Meta advertising.

• Proven track record of managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while fostering client retention.

• Strong direct-response copywriting abilities, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency environment.

• Preferred: Background in direct-response advertising.

• Candidates aiming for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should exhibit measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonus.