Senior Demand Generation Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively recognize and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns and identify potential adjustments to enhance outcomes.

• Develop comprehensive testing strategies that span audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to produce new creative and messaging hypotheses.

• Collaborate with video editors to provide clear creative guidance.

• Utilize AI tools to expedite research and copy creation while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows through Zapier, and manage lead-routing processes.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media channels, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Experience in managing multiple client accounts concurrently and leading strategic discussions with clients.

• Demonstrated ability to drive campaigns towards established performance goals while aiding client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred qualifications include experience in financial services marketing.

• Preferred experience with lead-generation and appointment-setting campaigns.

• Preferred background in video sales letter marketing.

• Preferred experience with high-ticket or considered-purchase sales funnels.

• Preferred experience in a performance marketing agency environment.

• Preferred knowledge of direct-response advertising techniques.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options available.

• Flexible Work Schedule.

• Performance Bonus opportunities.