Senior CVM, Marketing Analysis

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Determine which customer characteristics and segments are valuable to develop

• Manage the Telco use case repository

• Establish the commercial significance of each customer segment and how its value is assessed

• Design and evaluate customer campaigns

• Create and apply customer segments in actual customer data or campaign settings

• Oversee CVM use cases from start to finish, including churn, retention, dormancy, win-back, upselling, tariff migration, and device upgrades

• Demonstrate campaign effectiveness through control design, uplift analysis, and incrementality assessment

• Collaborate with engineering teams to define customer attributes and segments

• Work with a Customer Data Platform or campaign management system

⛳️ Requirements

• Over 7 years of experience

• Experience in the telecommunications sector is essential

• Background in Telco CVM, customer base management, or marketing analytics

• Practical experience in designing and assessing campaigns personally

• In-depth knowledge of Telco commercial factors, including ARPU, churn economics, recharge behavior, and the mechanics of prepaid and postpaid services, as well as cross-selling into fixed and content

• Familiarity with customer segmentation in real customer data or campaign contexts

• Experience with CVM use cases such as churn, retention, dormancy, win-back, upselling, tariff migration, and device upgrades

• Strong grasp of control design, uplift analysis, and incrementality measurement

• Proficient in SQL

• Experience with a Customer Data Platform or campaign management platform is preferred

• Experience collaborating with engineering teams to define customer attributes and segments

🏝️ Benefits

• Competitive salary

• Opportunities for professional growth and development

• Comprehensive health and wellness benefits

• Flexible working hours and remote work options