Senior CVM and Marketing Analysis, Banking Industry

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take ownership of and advance CVM and marketing analytics tailored for the banking sector.

• Create and evaluate banking marketing campaigns from inception to completion.

• Utilize customer segmentation, cross-sell modeling, campaign eligibility, uplift analysis, and incrementality measurement.

• Support banking commercial goals, including product holding, cross-selling, deposit and balance growth, lending and card propensity, and attracting new customers to the bank.

• Manage CVM use cases such as cross-selling, card activation and usage, balance growth, silent attrition, as well as lifecycle and transaction triggers.

• Design control groups and assess incrementality.

• Implement marketing eligibility and regulatory standards, covering suitability, affordability, credit gating, and auditability.

• Collaborate with Engineering teams to define customer attributes and segments.

⛳️ Requirements

• Over 7 years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.

• Extensive experience in customer segmentation, cross-sell modeling, campaign eligibility, uplift analysis, and incrementality measurement.

• Strong background in the Banking industry.

• Proven experience in designing and evaluating banking marketing campaigns from start to finish.

• In-depth understanding of banking commercial factors, including product holding, cross-selling, deposit and balance growth, lending and card propensity, and new customer acquisition.

• Experience overseeing CVM use cases such as cross-sell, card activation and usage, balance growth, silent attrition, along with lifecycle and transaction triggers.

• Solid understanding of marketing eligibility and regulatory standards, including suitability, affordability, credit gating, and auditability.

• Robust experience in designing control groups and measuring incrementality.

• Proficiency in SQL is required.

• Preferred: Experience in Islamic Banking.

• Preferred: Familiarity with Customer Data Platforms or Campaign Management Platforms.

• Preferred: Experience collaborating with Engineering teams to define customer attributes and segments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working arrangements.

• Supportive and collaborative work environment.