Senior Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement customer lifecycle marketing initiatives that encompass adoption, education, retention, advocacy, and expansion across diverse global customer segments.

• Create segmentation strategies that consider persona, industry, region, product adoption, customer maturity, health, and usage indicators.

• Collaborate with Product, Product Marketing, and Sales teams on cross-sell and upsell campaigns, along with new product or feature launch and adoption initiatives.

• Oversee the customer communications strategy and editorial calendar, which includes newsletters, product updates, and webinars.

• Direct the planning and execution of the UNITE Customer Summit and various regional customer events.

• Convert customer feedback into engagement opportunities and marketing strategies in partnership with Customer Success and Product teams.

• Establish and expand a customer advocacy program that includes references, case studies, testimonials, G2/Gartner Peer Insights reviews, speaking opportunities, and advisory initiatives.

• Create campaigns, webinars, and engagement programs aimed at increasing participation in ProcessUnity's Global Risk Exchange.

• Define and monitor customer marketing KPIs while tracking marketing-sourced/influenced pipeline and expansion revenue.

• Ensure consistent messaging and localized customer experiences in coordination with Demand Generation, Product Marketing, Partner Marketing, Customer Success, Sales, and regional teams.

• Oversee the customer marketing budget and manage vendor relationships.

• Keep up to date with the latest lifecycle marketing best practices and AI-driven marketing technologies.

⛳️ Requirements

• Over 7 years of experience in customer marketing, lifecycle marketing, growth marketing, or customer engagement within a B2B SaaS environment.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.

• Proven track record of creating customer marketing programs that enhance customer engagement, product adoption, retention, advocacy, and expansion.

• Experience in close collaboration with Customer Success, Sales, Product, Product Marketing, and Marketing Operations teams.

• Strong knowledge of customer lifecycle marketing, customer segmentation, journey orchestration, marketing automation, and customer communications.

• Proficient in utilizing customer data, product analytics, customer health metrics, and lifecycle insights to design personalized customer experiences.

• Demonstrated success in planning and executing customer conferences, executive events, user groups, and advocacy programs.

• Familiarity with Marketo, Salesforce, 6sense, ON24, or comparable marketing technology platforms.

• Strong analytical skills with experience in measuring campaign performance and translating customer data into actionable insights.

• Excellent project management abilities and cross-functional collaboration skills.

• Exceptional written communication and storytelling skills with experience in creating customer-facing content.

🏝️ Benefits

• Bonus based on experience.