Senior Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Jumio’s customer communication calendar, which includes product updates, feature-adoption campaigns, and lifecycle email initiatives.

• Develop and manage a comprehensive customer advocacy program that encompasses references, case study contributors, G2 reviewers, event speakers, and advisory board members.

• Collaborate with Corporate Marketing to create customer case studies, testimonials, and other forms of customer validation.

• Establish and produce Jumio’s Customer Advisory Board, which involves setting membership criteria, recruiting senior customer leaders, developing strategic agendas, and ensuring ongoing engagement.

• Transform insights from the Customer Advisory Board into actionable product feedback and go-to-market strategies.

• Organize and execute customer-facing webinars, user groups, executive roundtables, and various events.

• Identify opportunities for customer validation that expedite new-logo sales cycles and strengthen Jumio’s credibility.

• Collaborate with Account Managers, Customer Success Managers, and Product Marketing to create scalable content and support renewal and expansion initiatives.

• Provide customized customer marketing assistance for strategic renewal and expansion opportunities.

• Manage Jumio’s profiles on G2, TrustRadius, and similar peer-review platforms.

• Monitor and report on the advocacy pipeline, participation metrics, content utilization, engagement levels, and their impact on retention and expansion.

• Report to the Senior Director of Product and Program Marketing, with a dotted-line relationship to the SVP of Customer Success.

• Immediate priorities include launching the Customer Advisory Board, establishing advocacy/reference programs, creating webinar and communication calendars, and developing engagement/commercial-influence reporting.

⛳️ Requirements

• A minimum of 5 years of experience in customer marketing, lifecycle marketing, or a closely related role within B2B SaaS or enterprise software.

• Demonstrated experience in building and managing a structured, scalable customer advocacy or reference program.

• Experience in establishing or overseeing a Customer Advisory Board or a comparable executive customer community.

• Strong content creation skills with the ability to generate case studies, testimonials, and campaign materials from customer discussions.

• Experience working alongside Customer Success, Account Management, and Sales teams without direct authority.

• Proficient in using customer success platform data, product usage signals, and campaign analytics.

• Experience in planning and executing customer-facing events, ranging from webinars to executive roundtables.

• Technical fluency with the capability to produce credible content for sophisticated audiences in business, technology, and compliance sectors.

• Domain expertise in identity verification, KYC/AML, fintech, fraud prevention, or another regulated technology sector.

🏝️ Benefits

• Medical and dental insurance.

• Health and wellness benefits.

• Peer recognition.

• Flexible time off.

• 401(k) matching.