Senior Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement customer retention initiatives in the US to minimize churn and enhance long-term value.

• Spearhead customer advocacy efforts in the US, securing testimonials, case studies, and third-party reviews.

• Manage US-specific migration communications, encompassing planning, sequencing, quality assurance, execution, and performance evaluation.

• Serve as the primary point of accountability for designated customer journeys.

• Oversee accuracy, compliance sensitivity, timing, and escalation processes.

• Adapt existing customer marketing frameworks for the US market in collaboration with colleagues based in the UK.

• Collaborate with teams across Product, Renewals, Support, Professional Services, and Marketing Operations.

• Analyze program performance and enhance engagement and retention strategies.

• Ensure customer communications comply with IRIS brand, legal, and compliance standards.

• Provide US customer insights to guide product and marketing strategies.

• Cultivate relationships with key customers and relay feedback to stakeholders in the UK and US.

⛳️ Requirements

• Generally, 5+ years of experience in customer marketing, lifecycle marketing, or customer communications.

• Demonstrated success in executing retention, advocacy, or migration/change initiatives.

• Strong skills in stakeholder management and cross-functional coordination.

• Exceptional written communication abilities with a knack for clarifying complex subjects.

• Comfortable working independently within a remote and/or global reporting structure.

• Proficient in marketing automation, reporting, and project management tools such as Marketo, Salesforce, Knak, and Asana.

• High attention to detail and sound judgment in compliance-sensitive situations.

• Must possess legal authorization to work in the United States or specify work authorization status for the country where the role is located.

🏝️ Benefits

• Opportunities for continuous learning and career development.

• Focus on well-being, inclusion, and professional development.

• Flexible remote work arrangements available.

• Bonus potential.

• Accessibility adjustments and accommodations provided during the hiring process.

• A fair, transparent, and straightforward hiring process.