Senior CRO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and manage a dynamic testing roadmap along with a hypothesis backlog that encompasses paid media, email/lifecycle, landing pages, onboarding, paywall, and creative aspects.

• Utilize ICE, PIE, or a Seeking variant to prioritize experiments effectively.

• Provide weekly updates on testing status, insights gained, and next steps to the Director and channel owners.

• Establish and uphold testing velocity by conducting concurrent, non-conflicting experiments.

• Design and initiate A/B, multivariate, holdout, and geo-targeted experiments.

• Set up and perform quality assurance on tests within the experimentation platform.

• Collaborate with Data & Analytics and Engineering teams on tracking, event instrumentation, and attribution processes.

• Define primary, secondary, and guardrail metrics for testing.

• Analyze results utilizing GA4, various testing platforms, and warehouse data.

• Provide structured recommendations to either ship, iterate, or discontinue completed tests.

• Convert successful outcomes into actions tailored to specific channels.

• Present findings to stakeholders across different functions.

• Consolidate learnings across channels and manage overlapping tests.

• Maintain a searchable repository of results.

• Promote a culture of testing and learning through readouts, workshops, and established testing standards.

⛳️ Requirements

• Practical experience in executing A/B or multivariate tests within a marketing or growth environment.

• Proficiency with at least one experimentation platform, such as Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, or LaunchDarkly.

• A solid understanding of experimental design, control/treatment setup, sample sizing, statistical significance, and validity threats.

• Strong analytical skills with GA4, testing-platform dashboards, and Excel/Sheets.

• Capability to evaluate an existing testing program and deliver a better-instrumented experiment within the first week.

• Excellent written and verbal communication skills.

• Familiarity with AI tools like ChatGPT, Claude, Cursor, or Cowork.

• Strong operational discipline, quality assurance, naming conventions, and documentation skills.

• CRO Specialist: 2 to 4 years of hands-on experience in CRO, growth marketing, experimentation, or analytical marketing.

• CRO Specialist: Proven history of designing and executing tests in at least one channel.

• Sr. CRO Specialist: 5 to 8+ years of hands-on experience in CRO, experimentation, or growth marketing.

• Sr. CRO Specialist: Demonstrated experiments across two or more channels with measurable business impact.

• Sr. CRO Specialist: Comfortable working with SQL or directly within the data warehouse.

• Sr. CRO Specialist: Capable of owning execution and strategy, setting testing standards, managing the roadmap, and providing mentorship/review.

• Preferred: Experience in consumer subscription, marketplace, or dating/social platforms.

• Preferred: Knowledge of Bayesian methods, multi-armed bandit approaches, or adaptive experimentation.

• Preferred: Background in behavioral economics or consumer psychology.

• Preferred: Experience with company-wide experimentation programs.

• Preferred: Experience with AI-driven personalization or recommendation systems.

• Bachelor’s degree or a comparable record of delivering rigorous tests is preferred.

• Must be authorized to work in the United States.

🏝️ Benefits

• Health, dental, and vision coverage.

• 401(k) plan.

• Comprehensive standard benefits package.

• Direct access to the Director, CMO, and Co-CEOs from day one.

• Clear career advancement opportunities as testing scope, channel ownership, and program maturity evolve.

• Fully remote work within the United States.