Senior CRO Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Oversee comprehensive experimentation and optimization across various traffic channels for Rocket Mortgage storefronts and partner sites, including Redfin.

• Create and implement A/B, multivariate, and time-sensitive tests aimed at enhancing conversion rates.

• Experiment with content variations, enhance user experiences, and apply technical optimizations that influence both traditional and AI Search performance.

• Collaborate effectively with SEO managers, content growth teams, product teams, and engineering departments.

• Spot high-impact testing opportunities and convert cross-functional insights into practical experiments.

• Develop and design experiments utilizing Amplitude, Optimizely, and comparable web performance platforms.

• Engage directly with the specifics of experiment implementation.

• Assess and analyze the long-term impact of optimizations, considering market fluctuations and external influences.

• Choose suitable testing methodologies based on context and limitations.

• Mentor junior team members on testing best practices, fundamentals of conversion rate optimization (CRO), advanced experimentation methods, and AI tools.

• Offer strategic guidance to senior leadership.

• Foster innovation within testing and optimization processes.

⛳️ Requirements

• A minimum of 5 years of experience in conversion rate optimization (CRO), performance marketing, or similar digital optimization roles.

• Proven expertise with web performance and testing platforms like Optimizely, Amplitude, or other comparable tools.

• A solid track record of conducting A/B and multivariate tests.

• Profound understanding of experimentation methodologies and statistical metrics.

• Advanced skills in web analytics tools.

• Capability to manage large, intricate datasets.

• Proficient user of AI tools such as Claude, Gemini, and ChatGPT.

• Bachelor’s degree in marketing, design, technology, data science, or a related discipline.

• Exceptional communication and presentation abilities.

• Experience testing complete user journeys from initial traffic to conversion.

• Practical experience in constructing and designing experiments from inception to execution.

• Experience collaborating with cross-functional teams, including SEO, content, product, and engineering.

• Familiarity with AI Search, incorporating Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices.

• Knowledge of schema markup, structured data, and technical SEO implementations.

• Experience optimizing multiple digital properties or storefronts.

• Understanding of AI tools and techniques for experiment design and optimization.

🏝️ Benefits

• Eligibility for annual bonuses.

• Incentives.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401K retirement plan.

• Paid time off.

• Opportunities for career advancement.

• Reasonable accommodations for qualified individuals with disabilities.