Conversion Rate Optimisation Specialist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take charge of the conversion effectiveness for SiGMA Group’s websites, with an emphasis on event ticketing and the SiGMA Shop.

• Oversee the complete user journey from initial traffic to post-purchase stages.

• Develop journey strategies tailored to audience, market, device, and traffic source.

• Utilize behavioral psychology to enhance conversion pathways.

• Detect funnel drop-offs, friction points, and bottlenecks using GA4, heatmaps, session recordings, and user feedback.

• Analyze performance by device, source, campaign, geography, and customer type.

• Manage the CRO roadmap and testing backlog.

• Formulate hypotheses, draft experiment briefs, and establish success metrics.

• Conduct and assess A/B and multivariate tests.

• Optimize checkout processes, mobile checkout, payment methods, and payment success rates.

• Increase average order value through upgrades, packages, bundles, add-ons, upsells, and cross-sells.

• Validate GA4, GTM, and HubSpot tracking for crucial journey events.

• Provide weekly reports on conversion rates, revenue, abandonment rates, and test results.

• Quantify additional revenue generated from the CRO program.

• Collaborate with teams in Paid Media, Social, Content, Product, UX/UI, and Engineering.

• Convert insights into actionable requirements and review new journeys prior to implementation.

• Assist in evaluating ticketing, e-commerce, payment, and testing platforms.

• Audit ticketing journeys, set baselines, uncover revenue leaks, deliver a prioritized roadmap, and initiate initial experiments within the first 30 days.

⛳️ Requirements

• Minimum of 4 years in CRO, growth, or e-commerce optimization, demonstrating a successful track record of boosting website revenue.

• Proficient in user journey mapping, funnel analysis, conversion strategies, and tactics.

• Strong understanding of behavioral psychology and persuasion principles as they relate to web design and copywriting.

• Practical experience with A/B testing tools such as VWO, Optimizely, AB Tasty, or similar.

• Familiarity with experimentation frameworks.

• Advanced skills in GA4 and Google Tag Manager.

• Experience with heatmap and session-recording tools like Hotjar or Microsoft Clarity.

• Solid understanding of CVR, AOV, RPV, CAC, ROAS, LTV, and checkout abandonment metrics.

• Experience with Shopify, WooCommerce, ticketing platforms, or similar commerce systems.

• Proven experience optimizing checkout and payment flows, inclusive of mobile.

• Comfortable collaborating with developers on tracking, integrations, and payment gateways.

• Commercially savvy, data-driven, and practical.

• Well-organized and capable of managing multiple brands, events, and deadlines.

• Experience in event ticketing, conferences, iGaming, travel, or high-volume e-commerce is a significant advantage.

• Experience with international journeys across various markets, currencies, and payment methods is a strong plus.

• Fluent in English (C1 or higher); additional languages are a benefit.

🏝️ Benefits

• Complimentary access to the iGaming Academy.

• Opportunities for professional courses and training.

• Travel benefits, including attendance at major gaming events and visits to international offices.

• Performance incentives and career advancement opportunities through annual reviews and bi-annual performance evaluations.

• International exposure and chances to forge connections with industry leaders.

• Flexible remote work arrangements.