Senior Creative Strategist, Fashion

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Oversee the paid social creative strategy for a portfolio of 6–10 clients

• Leverage data insights, consumer research, and brand analysis to create high-impact creative assets

• Work collaboratively with various internal teams and roles

• Maintain effective communication and gauge client sentiment

• Build strong client relationships and articulate Power Digital's processes

• Conduct research on client brands, their competitors, and prevailing industry trends

• Perform audits on accounts to pinpoint successful ads and present findings to clients

• Establish hypotheses and a testing strategy through monthly planning

• Craft strategic, consumer-focused direct-response copy and messaging frameworks

• Manage production requests and outputs utilizing Asana

• Evaluate video and image assets, offering constructive feedback to editors

• Facilitate internal creative team meetings and brainstorming sessions

• Act as the primary client liaison for creative strategy

• Supervise edits, reshoots, and the scope of deliverables

• Challenge client timelines, scope, feedback, and direction to enhance performance

• Spot and promote opportunities for service expansion

• Guide interns or part-time/full-time team members if desired

• Implement AI technologies to improve and optimize business operations

• Utilize Power Digital’s Nova ecosystem

⛳️ Requirements

• Advanced proficiency in spoken and written English

• Expertise in Meta Ads Manager and/or comparable performance data tools (such as TikTok, YouTube, Pinterest, etc.)

• Technical proficiency in extracting and analyzing creative performance data to identify trends and insights, thereby informing creative strategies

• Knowledge of best practices for performance-driven creative and the ability to apply these insights effectively

• Capability to write compelling ad copy, structure scripts, and oversee execution alongside relevant visuals

• Proficient in communicating and collaborating with clients, as well as production and post-production teams

• Aptitude for generating strong campaign results through high-performing creative assets

🏝️ Benefits

• Equal Opportunity Employer

• People-first culture that values diversity in backgrounds and experiences