Senior Creative Strategist, Fashion

This is a fully remote position, open to applicants in Costa Rica, +5 more countries.

📋 Description

• Oversee the paid social creative strategy for 6–10 clients.

• Leverage data insights, consumer research, and brand analysis to create high-impact creative assets.

• Collaborate with internal teams and departments.

• Maintain effective client communication and gauge sentiment.

• Build strong client relationships and clarify Power Digital processes.

• Conduct research on client brands, competitors, and industry trends.

• Audit accounts to pinpoint successful ads and present findings to clients.

• Formulate hypotheses, testing strategies, and monthly creative roadmaps.

• Craft strategic, consumer-focused direct-response copy and messaging strategies.

• Manage production requests and outputs utilizing Asana.

• Review video and image assets, providing constructive feedback to editors.

• Facilitate internal creative team meetings and brainstorming sessions.

• Act as the primary client contact for creative strategy.

• Supervise requested edits, reshoots, and deliverables.

• Challenge timelines, scope, feedback, and direction to enhance performance.

• Identify opportunities for service expansion.

• Optionally oversee interns and part-time or full-time team members.

• Utilize AI technologies to improve and optimize business processes.

• Employ Power Digital’s Nova ecosystem within the department.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• Proficient with Meta Ads Manager and/or similar performance data tools such as TikTok, YouTube, and Pinterest.

• Technical aptitude in extracting and utilizing creative performance data to analyze trends and insights that inform creative roadmaps.

• Knowledge of best practices for performance-driven creative and the ability to implement these insights.

• Capability to write compelling ad copy and structure scripts with relevant visuals.

• Strong communication and collaboration skills with clients, production, and post-production teams.

• Proven ability to achieve substantial campaign results through effective creative strategy.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity, inclusion, and diverse backgrounds and experiences.

• Access to AI technologies and proprietary technology ecosystems to streamline work processes.