Senior Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop concepts for VSLs and write scripts tailored for Meta and YouTube platforms.

• Craft comprehensive creative briefs for editors and creators of user-generated content.

• Collaborate closely with the founding team.

• Evaluate creative performance through Ads Manager analysis.

• Formulate hypotheses and provide briefings for new iterations.

• Organize creative rotations effectively.

• Establish a systematic testing process.

• Oversee the creative workflow from initial briefing to final analysis of creative performance.

⛳️ Requirements

• Minimum of 3–4 years of experience in performance creative and direct-response copywriting, preferably in direct-to-consumer e-commerce.

• Demonstrated success with Meta video advertisements, including VSLs, UGC-style content, and hook testing methodologies.

• Capability to write compelling briefs that function effectively in your absence.

• Exceptional proficiency in German—your writing should feel personal, akin to a letter to a close friend, rather than a generic package insert.

• Knowledge of consumer psychology, narrative hooks, and storytelling frameworks like PAS, DIC, and Before/After.

• Ability to work autonomously and take initiative.

• Submission of work samples: either a VSL script or a creative brief you have authored.

• Preferred: experience in the pet industry, understanding of advertorial funnel development, and familiarity with creating content related to animal health, supplements, or naturopathy.

🏝️ Benefits

• Fully remote work environment.

• Flexible work hours.

• Compensation based on performance.

• Discounts available on our products.

• Employer-supported savings benefits.

• Opportunities for team events.

• Direct access to the founders.

• Flat organizational structure, streamlined communication, and quick decision-making processes.