Creative Strategist, Paid Social – D2C Beauty

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of Maniko's creative initiatives within the Performance Marketing team.

• Generate concepts, angles, hooks, and messaging for paid social advertisements on Instagram, TikTok, and YouTube Shorts.

• Develop ideas based on audience insights, customer feedback, competitor analysis, and trends from various platforms.

• Perform research, execute data queries, conduct analyses, and generate reports.

• Create comprehensive customer journeys for both new and existing clients.

• Draft scripts and briefs for video advertisements, user-generated content (UGC), and static ads.

• Research and engage creators in partnership with the Influencer team.

• Independently design creatives, variants, iterations, and rapid tests.

• Oversee agencies and video editors for larger scale projects.

• Collaborate with Brand and Design teams to ensure that performance creatives align with brand standards.

• Manage the testing roadmap, formulate hypotheses, set up tests, and evaluate results.

• Execute landing page tests in conjunction with the Shop team.

• Develop and maintain a library of learnings.

• Identify, scale, and phase out creatives based on revenue, return on ad spend (ROAS), and customer acquisition cost (CAC).

• Utilize AI tools for brainstorming, script variations, hook iterations, and localization.

⛳️ Requirements

• Several years of experience as a Creative Strategist or a concept-driven Performance Marketer.

• Preferably, experience in direct-to-consumer (D2C) marketing, especially in the beauty sector; alternatively, experience in supplements or health.

• Proven ability to drive revenue through paid advertising on Instagram and TikTok.

• Experience collaborating with influencers and UGC creators.

• Capability to independently analyze and interpret performance data in Meta Ads Manager and TikTok Ads Manager.

• Strong grasp of revenue generation, efficiency, and scaling strategies.

• Exceptional instinct for crafting hooks, storytelling, and understanding consumer psychology.

• Familiarity with beauty brands and platform culture.

• Highly proactive, organized, and skilled at establishing standards and processes.

• Clear and open communication style.

• Ability to make independent decisions within a well-defined framework.

• Proficiency in both German and English.

• Ideally, skilled in Figma, Motion, and CapCut.

• Canva skills are an advantage.

• Experience with competitive analysis tools is preferred.

• Proficiency in French or Italian is a plus.

🏝️ Benefits

• Fully remote work within Germany, with the option of an office in Berlin.

• Limited travel; occasional visits to suppliers.

• Flexible working hours.

• Deutschlandticket.

• Membership to Urban Sports Club.

• Ownership of projects and significant creative freedom.

• Opportunities for workations.

• Annual budget for professional development and growth opportunities.

• Regular team events held in Berlin.

• Complete home office setup provided.

• Individual travel budget for trips to Berlin.

• Flat hierarchies, rapid decision-making, and authentic teamwork.