Creative Strategist – Video Ads, UGC

This is a fully remote position, open to applicants in Europe.

📋 Description

• Discover the reasons behind consumer purchases and create videos that evoke that specific response.

• Collect insights from reviews, comments, surveys, high-performing ads, and relevant examples.

• Leverage AI for research, variations, and structuring content.

• Develop comprehensive video ad scripts featuring a hook, body, and call to action in German—and soon in English as well.

• Organize script content, including UGC creators, founder footage, B-roll, voiceovers, and shot lists.

• Provide briefs to editors, offer constructive feedback, and approve final video outputs.

• Refine existing creatives by experimenting with new hooks, lengths, and perspectives.

• Take ownership of your workflow from testing to scaling.

• Evaluate creative performance using Ads Manager.

• Act as the second Creative Strategist, managing your own pipeline, ideas, and outcomes.

• Maintain a direct communication channel with company leadership.

⛳️ Requirements

• You have experience writing scripts for video ads that launched and generated sales.

• You possess practical experience with Meta Ads in the direct-to-consumer or e-commerce sectors.

• Ideally, you have at least two years of experience in creative strategy or performance copywriting.

• You think in terms of target audiences, awareness stages, and collective desires.

• Marketing psychology is a skill you actively practice.

• AI tools are integrated into your daily tasks for research, variations, and structuring.

• You write persuasively in German and are fully fluent in English.

• You are driven by results and have the persistence to replicate successful strategies.

• Nice to have: experience with advertorials, listicles, or media buying.

• A portfolio showcasing scripts or links to ads that have been published is required.

• A resume/CV is mandatory.

🏝️ Benefits

• Approximately €500,000 in monthly ad spend, allowing you to see the impact of your scripts every day.

• You will have your own pipeline and decision-making authority from the very first day.

• Enjoy direct communication with company leadership.

• A clear path towards a Senior role is available.

• Fully remote work opportunity across Europe.

• Flexibility to manage your own schedule.

• Freedom to choose your technical setup and corporate benefits.

• The entire team gathers in person once or twice a year.

• Permanent employment contract offered.