AI Creative Strategist

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Determine the advertisements to create and produce them utilizing AI tools.

• Conduct a high-frequency weekly testing regimen across various paid channels.

• Identify and amplify successful creative while substituting exhausted ads.

• Develop AI production tools, templates, and workflows.

• Transform audience insights, performance metrics, and market trends into compelling hooks, angles, offers, and concepts.

• Manage the creative testing roadmap in collaboration with the Director of User Acquisition.

• Craft acquisition messaging and copy for advertisements, app store creative, and paid landing pages.

• Generate static, video, and UGC-style ads utilizing AI image, video, voice, and editing tools, along with standard design software.

• Create variations across different formats, lengths, hooks, languages, and sizes.

• Brief and oversee freelancers, UGC creators, and vendors.

• Launch, evaluate, and refine creative tests in conjunction with channel managers.

• Analyze hook rate, CTR, CPI, CAC, and conversion metrics to determine what to scale, iterate on, or discontinue.

• Maintain documentation of successful audiences, hooks, offers, and formats.

• Report to the Director of User Acquisition and engage with channel managers and Brand, Product & Partner Marketing.

⛳️ Requirements

• Bachelor's degree in Marketing, Design, Communications, or a related discipline, or equivalent professional experience.

• Over 5 years in performance creative, creative strategy, or growth marketing, with direct responsibility for paid social or app acquisition creative.

• A portfolio showcasing ads you conceptualized and produced, detailing outcomes: what succeeded, what failed, and the reasons.

• Practical experience with AI production tools for image, video, voice, and editing, including examples of workflows you developed to maintain quality, accuracy, and brand consistency.

• Proficient in standard design and video editing software.

• Experience in ad copywriting, including hooks, scripts, and on-screen text, accompanied by performance data.

• Demonstrated analysis of creative performance (hook rate, CTR, CPI, CAC) and application of findings to determine scaling or cutting decisions.

• Familiarity with creative formats for Meta, TikTok, Google, and Apple Search Ads.

• Experience managing freelancers or UGC creators.

• Willingness to travel up to 10%.

• Authorized to work in the United States without sponsorship.

• Preferred: Quick and organized; both strategist and creator; experience in consumer subscriptions or mobile apps; scaling UGC and creator content; international creative localization; and familiarity with creative testing frameworks or analytics dashboards.

🏝️ Benefits

• Willingness to travel up to 10%.

• At-will employment subject to applicable state laws.