Creative Lead

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take full ownership of the publishing calendar by crafting, packaging, and distributing daily posts.

• Develop rollouts for video premieres, product releases, and announcements.

• Review videos, choose platform-ready clips, and provide guidance to editors on edits and captions.

• Tailor content for Threads and its specific audience.

• Engage in real-time interactions through replies, community engagement, and participation in same-day trends.

• Expand reach by leveraging the broader creator and community ecosystem.

• Generate branded and partner content that resonates like organic material.

• Collaborate with talent, brand, and communications teams to ensure swift, on-brand publishing.

• Coordinate with YouTube, TikTok, Instagram, and Shorts teams for significant launches.

• Monitor brand discussions and sentiment, enhancing positive engagement while addressing any issues.

• Analyze performance, conduct continuous testing, and produce weekly and monthly reports to inform decision-making.

⛳️ Requirements

• 4 to 8 years of experience managing social media, with X or Twitter as the primary platform.

• A minimum of 2 years as the designated owner of a large account (1M+ followers).

• Background in fast-paced social media settings such as sports, major media or streaming, gaming or esports, creator or entertainment, or consumer brands known for excellence on X.

• Outstanding short-form copywriting capabilities, supported by demonstrated posts and performance metrics.

• Experience managing live coverage under pressure, including game days, premieres, launches, or urgent moments.

• Skill in cutting short-form video or providing precise briefs to editors.

• Knowledge of content distribution through creator and community pages.

• Ability to align brand, communications, and leadership stakeholders while working swiftly.

• Proficiency in platform analytics and testing methodologies.

• Intuitive grasp of internet culture and sound judgment in high-pressure situations.

🏝️ Benefits

• Competitive Salary

• Comprehensive Medical (Blue Cross Blue Shield), Dental, Vision, and company-paid Life Insurance.

• Company contributions to employee Health Savings Accounts (HSA).

• 401k Plan with Safe Harbor company-matching.

• Flexible vacation policy and paid company holidays.

• Company-provided technology package.

• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.