Creative Strategist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop and sustain a pipeline of innovative concepts and perspectives.

• Analyze competitors’ advertisements and those of major spenders to uncover successful ideas.

• Monitor organic TikTok and Reels trends, formats, creative styles, and sounds, transforming them into advertisements.

• Suggest new concepts and perspectives for weekly testing.

• Mitigate creative fatigue across accounts by consistently refreshing the pipeline.

• Evaluate the performance of created content and determine what is effective and what is not.

• Integrate insights into subsequent waves of concepts.

• Collaborate with Performance Managers to establish the testing roadmap.

• Provide guidance and supervision to designers, editors, and motion designers within the creative studio.

• Approve creatives prior to launch and offer feedback regarding their performance.

• Conceptualize and lead initiatives while the studio manages execution.

⛳️ Requirements

• You possess a strong curiosity: you instinctively observe advertisements and navigate content with a strategist’s perspective.

• You generate numerous ideas rapidly and can translate them into concise briefs.

• You have experience in creating Social Ads, particularly on Meta, with TikTok and Snap as supplementary platforms.

• You are capable of interpreting metrics (CPL, CPA, ROAS, hook rate, hold rate, CTR) and deriving insights from them.

• You have a solid grasp of copywriting and direct response principles.

• You know how to brief, challenge, and provide constructive feedback.

• You have tangible examples of creatives you have designed and the outcomes they produced.

• This position offers a permanent, open-ended employment contract (CDI).

🏝️ Benefits

• 100% remote: work from any location of your choice.

• Significant impact: your concepts will contribute to scaling accounts with considerable budgets.

• Extensive testing environment: diverse verticals and numerous opportunities for experimentation.

• A supportive team: including Performance Managers, a creative studio, and automation resources.

• The freedom to propose, test, and structure the creative process.

• Opportunities for career advancement linked to your performance.