Senior Creative Strategist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from scripting to final production.

• Create high-performing short and long-form direct-response creatives for paid advertising channels.

• Enhance key advertising metrics through improved creative assets.

• Write scripts for direct-response creatives.

• Analyze performance data from Meta to optimize creative effectiveness.

• Collaborate with the marketing team on innovative creative concepts and ideas.

• Conduct research on customers and competitors.

• Deliver monthly and quarterly reports on creative performance.

• Identify next steps to enhance Meta Ads through superior creative initiatives.

• Generate a minimum of 15 ad briefs weekly.

• Create comprehensive VSL briefings, covering angle, hook, script, and structure.

• Design AI-driven concepts and hooks for paid video advertising.

• Collaborate with editors and performance marketers for testing purposes.

• Refine strategies based on creative performance metrics.

• Complete a technical interview and a creative brief as part of the hiring process.

• Define KPIs and performance objectives with the company before commencing work.

⛳️ Requirements

• Fully remote position.

• Proficient in English.

• A minimum of 3 years of experience in performance creative for DTC brands or at a creative agency.

• Strong analytical abilities with hands-on experience in interpreting performance data from Northbeam and Facebook Ads.

• Experience using spreadsheets and reporting tools to derive insights, shape strategy, and present campaign ideas and outcomes.

• Availability to work overtime or weekends if necessary.

• Excellent cultural alignment with the company’s stated values.

• Commitment to playing a key role in the company's growth and collaborating closely with the founders.

• Demonstrated VSL copywriting experience in direct-response or performance-driven brands.

• Extensive DTC experience, including the ability to identify brands and spending levels from previous work.

• Proven success with short and long-form Meta VSLs.

• Familiarity with current AI technology in production.

• Capable of delivering both volume and quality in the same week without requiring follow-up.

• Deep understanding of DTC and contemporary consumer brands.

🏝️ Benefits

• Attractive performance-based bonus structure.

• Bonus structure based on a percentage of ad spend.

• Fully remote work environment.