AI Creative Strategist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from scripting to final production.

• Create compelling short- and long-form direct response advertisements across various paid channels.

• Write scripts for direct response creatives.

• Evaluate Meta creative performance metrics to enhance creative quality and advertising effectiveness.

• Work in collaboration with the marketing team to develop creative concepts and ideas.

• Conduct research on customers and competitors.

• Deliver monthly and quarterly reports on creative performance.

• Identify strategies to further scale Meta Ads through enhanced creative content.

• Produce a minimum of 15 ad briefs weekly.

• Create comprehensive VSL briefings, including angle, hook, script, and structure.

• Design AI-driven concepts and hooks tailored for paid video.

• Collaborate with editors and performance marketers on testing initiatives.

• Refine strategies based on creative performance insights.

⛳️ Requirements

• Fully remote position.

• Proficient in English.

• Minimum of 3 years' experience in performance creative for DTC brands or within a creative agency.

• Strong analytical capabilities with practical experience in interpreting performance data from Northbeam and Facebook Ads.

• Familiarity with spreadsheets and reporting tools to extract insights, guide strategy, and convey campaign ideas and outcomes.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural fit that aligns with the company's stated values.

• Enthusiastic about playing a significant role in the company's growth and collaborating closely with the founders.

• Proven experience in VSL copywriting for direct response/performance brands.

• Extensive DTC experience, including the ability to identify brands and spending levels associated with past work.

• Demonstrated success with both short- and long-form Meta VSLs.

• Current AI stack actively in use.

• Capable of delivering both volume and quality in a single week without requiring follow-up.

• Deep understanding of DTC and contemporary consumer brands.

🏝️ Benefits

• Competitive performance bonus structure.

• Percentage of ad spend bonus structure.

• Fully remote work environment.