Creative Strategist – International

This is a fully remote position, open to applicants in Singapore, +1 more country.

📋 Description

• Create a steady flow of innovative advertisements that exceed the performance of control ads.

• Formulate persuasive, compliance-compliant claims alongside unique product mechanisms.

• Construct test matrices, uphold a rapid testing schedule, and iteratively improve results.

• Analyze performance data to pinpoint successful strategies, underperforming ads, fatigue factors, scaling opportunities, and optimal next iterations.

• Expand successful concepts across various formats, sales funnels, channels, geographic regions, and product lines.

• Record tested concepts, their performance outcomes, and establish future testing priorities.

• Investigate consumer behavior, competitor activities, online discussions, reviews, market dynamics, pain points, and consumer desires.

• Examine products, ingredients, claims, and mechanisms, translating technical details into creative formats.

• Create personas, messaging strategies, hypotheses, briefs, scripts, static advertisements, short videos, landing pages, and other creative content.

• Develop reusable briefing processes and align creative outputs with ToFu, MoFu, and BoFu stages.

• Set up, refine, and automate workflows from initial research through briefing, production, quality assurance, launch, analysis, and iterative improvement.

• Provide briefs to designers and video editors while working closely with media buyers, copywriters, editors, operators, legal, R&D, and regulatory teams.

• Ensure all written content aligns with brand standards and adheres to HSA/FTC/FDA/ASA regulations.

• Utilize AI tools for research, idea generation, variations, analysis, prompt libraries, and writing frameworks.

• Participate in weekly and monthly creative planning sessions.

• Generate research-driven Meta advertisements that facilitate customer acquisition and promote incremental revenue growth.

• Enhance acquisition efficiency and testing speed through validated personas, messaging angles, and concepts.

⛳️ Requirements

• 3-5 years of experience in creative direct-to-consumer (DTC) advertising.

• Proven track record in developing and scaling performance-oriented Meta creative for DTC brands.

• Demonstrated ability to perform customer research and convert findings into creative ideas, scripts, production briefs, and advertisements.

• Experience in evaluating creative performance, designing structured tests, and iterating based on acquisition metrics.

• A portfolio showcasing design and video editing skills that enhance user experience and conversion rates.

• Established methodology for research, identification of psychological triggers, and testing of messages and angles (including customer interviews, “copymining” from forums, surveys, and reviews).

• Proficiency with AI tools such as Claude & Chat GPT for research and impactful copy creation.

• Experience in writing for a regulated industry, preferably within health and wellness.

• Capability to develop compliance-safe claims in line with HSA/FTC/FDA/ASA guidelines.

• Strong collaborative skills with paid media, design, video, conversion rate optimization (CRO), R&D, legal, and regulatory teams.

• Ability to analyze performance data and interpret business metrics such as CPA, LTV, Spend, NC CAC, NC ROAS, CTR, hook rate, and hold rate.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to professional development and training programs.

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Flexible working hours and remote work options.