DTC Creative Strategist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from scripting to final production.

• Create compelling short- and long-form direct-response creatives for paid media channels.

• Write scripts for direct-response creatives.

• Utilize Meta creative performance data to analyze, refine, and enhance creatives.

• Work collaboratively with the marketing team to generate innovative creative concepts and ideas.

• Conduct thorough research on customers and competitors strategically.

• Deliver monthly and quarterly reports on creative performance.

• Identify next steps to optimize Meta Ads through enhanced creative approaches.

• Produce at least 15 ad briefs weekly.

• Create comprehensive VSL briefings that encompass angle, hook, script, and structure.

• Design concepts and hooks driven by AI for paid video content.

• Collaborate with editors and performance marketers on testing initiatives.

• Adapt strategies based on insights from creative performance data.

⛳️ Requirements

• Fully remote position.

• Proficient in English.

• Over 3 years of experience in performance creative for DTC brands or within a creative agency.

• Strong analytical abilities with practical experience interpreting performance data from Northbeam and Facebook Ads.

• Skilled in using spreadsheets and reporting tools to derive insights, guide strategy, and communicate campaign concepts and outcomes.

• Willingness to work overtime or weekends as necessary.

• Excellent cultural fit that aligns with the company's values.

• Keen interest in collaborating closely with the founders and playing a key role in scaling the company.

• Demonstrated VSL copywriting experience with direct-response/performance brands.

• Extensive DTC experience, including the ability to reference brands and spending levels from previous work.

• Proven track record with short- and long-form Meta VSLs.

• Current AI technology stack actively in production.

• Capacity to deliver both volume and quality within the same week without needing reminders.

• Strong understanding of DTC and contemporary consumer brands.

🏝️ Benefits

• Generous performance-based bonus structure.

• Bonus structure based on a percentage of ad spend.

• Fully remote work opportunity.