Performance Creative Strategist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee the entire creative process from scripting to final delivery.

• Conceptualize, write, plan, and manage Meta VSLs, UGC advertisements, and direct-response ads that yield high conversion rates.

• Create both short- and long-form creatives that effectively scale across various paid channels.

• Achieve measurable enhancements in key advertising metrics through superior creative execution.

• Write scripts for direct-response creatives.

• Evaluate Meta creative performance data to refine and enhance creative effectiveness.

• Collaborate with the marketing team to generate innovative concepts and ideas.

• Conduct research on customers and competitors.

• Deliver monthly and quarterly reports on creative performance.

• Identify next steps for scaling Meta Ads through optimized creative strategies.

• Produce a minimum of 15 ad briefs weekly while ensuring both volume and quality are maintained.

• Develop comprehensive VSL briefings that include angle, hook, script, and structure.

• Create AI-driven concepts and hooks for paid video campaigns.

• Collaborate with editors and performance marketers on testing strategies.

• Adjust strategies based on insights from creative performance data.

⛳️ Requirements

• Remote work is fully supported.

• Proficient in English.

• At least 3 years of experience in performance creative for DTC brands or within a creative agency.

• Strong analytical capabilities and practical experience in interpreting performance data from Northbeam and Facebook Ads.

• Familiarity with spreadsheets and reporting tools to extract insights, guide strategy, and communicate campaign ideas and outcomes.

• Flexibility to work overtime or weekends if necessary.

• Excellent cultural fit with the company's values.

• Demonstrated VSL copywriting experience with direct-response or performance brands.

• Extensive DTC experience, including the ability to identify brands and spending levels from previous work.

• Proven experience with both short- and long-form Meta VSLs.

• Current AI technology stack operational in production.

• Capable of delivering both volume and quality within the same week without needing reminders.

• In-depth understanding of DTC and contemporary consumer brands.

• Ability to work closely with founders and significantly contribute to the company’s growth.

🏝️ Benefits

• Attractive performance bonus structure.

• Bonus structure based on a percentage of ad spend.

• Fully remote work arrangement.