Creative Strategist – Ecommerce Performance Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Develop innovative direct-response strategies by analyzing research, customer language, competitor efforts, and recognizing patterns.

• Craft landing pages, sales funnels, product detail pages, advertorials, video scripts, engaging hooks, compelling headlines, ad copy, as well as email and SMS content.

• Conduct thorough research on customer feedback, support tickets, surveys, competitor ad libraries, social media comments, Reddit discussions, and industry trends.

• Leverage AI technology to synthesize research findings and enhance creative output.

• Design mock-ups for landing pages, funnels, product detail pages, quizzes, offer pages, upsells, and post-purchase flows.

• Create actionable creative briefs that encompass angles, hooks, proof points, visual direction, calls to action, hypotheses, success criteria, and reference materials.

• Develop offers, funnels, landing pages, and creative briefs for new product launches.

• Analyze competitor funnels to derive insights and convert them into actionable copy and creative briefs.

• Collaborate with media buyers on hypotheses, testing methodologies, creative deployment, and subsequent actions.

• Track and assess key performance indicators such as contribution margin, net monthly effective revenue (nMER), hook rate, hold rate, thumb stop, click-through rate (CTR), cost per click (CPC), conversion rate, average order value (AOV), and new customer percentage.

• Identify underperforming creative assets, document insights, and implement iterations.

• Coordinate with teams across product, supply chain, development, creative, media buying, the CEO, and remote colleagues.

• Oversee multiple simultaneous angles, funnels, and tests across three direct-to-consumer (DTC) brands.

⛳️ Requirements

• A minimum of 5 years experience in writing direct response copy for DTC ecommerce.

• Proven track record of creative performance managing over $1M/month in Meta or Google advertising spend.

• Strong proficiency in Meta Ads Manager along with performance creative metrics such as hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, and AOV.

• Demonstrated ability to conduct research utilizing customer reviews, surveys, support data, competitor ad libraries, Amazon, TikTok Shop, Reddit, and AI-assisted synthesis.

• Working knowledge of consumer psychology and its practical application in copy and visuals.

• Proficient in prototyping landing pages, funnels, product detail pages, quizzes, offer pages, and upsells using tools like Claude Design, Figma, Webflow, or similar platforms.

• Actively utilize AI within the creative process, possessing a clear understanding of its advantages and limitations.

• Highly organized with systems for managing concurrent angles, funnels, and tests across three brands.

• Self-sufficient individual capable of thriving in a startup environment without requiring close supervision.

• Excellent written and verbal communication skills.

• Proactive remote worker who effectively engages with both in-office and remote team members.

• Ability to produce long-form sales pages, advertorials, video scripts, ad copy, hooks, email, and SMS content.

• Capacity to create functional prototypes with actual copy for developers to utilize in their builds.

• Ability to oversee the entire creative strategy, including research, prototyping, briefing, and performance analysis.

🏝️ Benefits

• Opportunity for remote work.

• Clear growth trajectory towards senior creative leadership, expanded brand responsibilities, or operational roles within the organization.