Senior Conversion Rate Optimization Specialist

This is a fully remote position, open to applicants in Kansas, +1 more state.

📋 Description

• Take ownership of the comprehensive experimentation roadmap, which encompasses hypotheses, prioritization, variant asset definition, and post-test analysis.

• Collaborate with Paid Media to enhance landing pages for ad relevance, message alignment, and improvements in Google Ads/Meta Quality Score.

• Uphold organic search best practices across landing pages focused on conversions.

• Design, configure, and implement A/B and multivariate tests utilizing enterprise testing platforms such as Optimizely or VWO.

• Make minor adjustments to content, copy, or logic on WordPress landing pages using Breakdance Builder.

• Work in conjunction with Web Developers on core development tasks, advanced technical implementations, and tracking script integrations.

• Analyze user behavior, identify funnel drop-offs, assess form friction, and evaluate conversion paths utilizing GA4 and Hotjar.

• Map custom events and triggers to ensure test metrics are validated.

• Optimize pathways for form submissions, digital quote engine completions, digital enrollments, and click-to-call actions.

• Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams.

• Convert test metrics into actionable business insights.

• Develop performance dashboards and communicate conversion improvements and acquisition cost savings to marketing leadership.

• Utilize generative AI to generate copy variations, expedite landing-page wireframing, and analyze qualitative user feedback.

⛳️ Requirements

• A minimum of 4 years of specialized experience in CRO, web optimization, or growth marketing.

• A proven history of influencing conversion rates and managing testing roadmaps effectively.

• A strong foundational understanding of paid acquisition channels, including Meta Ads and Google Ads.

• Familiarity with on-page SEO principles, such as header tags, content hierarchy, and conversion-oriented layouts.

• Basic understanding of navigating and reviewing landing pages in WordPress using a modern block/visual framework, ideally Breakdance Builder or a similar tool.

• Awareness of the impact that tracking scripts and element styling have on PageSpeed scores.

• Expert-level proficiency in GA4 and Google Tag Manager (GTM).

• Capability to establish custom events and triggers for test metric validation.

• Extensive hands-on experience with enterprise testing suites, preferably Optimizely; experience with VWO or other platforms is also acceptable.

• Fundamental understanding of UX principles.

• A basic knowledge of HTML/CSS is an advantage.

• Experience in lead-generation settings such as Healthcare, Insurance, FinTech, or other highly regulated sectors is highly preferred.

• An AI-native marketer capable of effectively prompting for persuasive, compliant messaging variations and utilizing AI tools to enhance testing workflows.

🏝️ Benefits

• Employees have the option to work remotely.

• A hybrid work environment with necessary equipment provided.

• Competitive salary package.

• Medical, Dental, and Vision benefits available after a brief waiting period.

• 401k matching program.

• Generous paid time off program, including an additional company break during the holiday season.

• Annual Volunteer Time Off (VTO) along with a donation matching initiative.

• Life insurance coverage.

• Employee Assistance Program focusing on health and well-being both on and off the job.

• Recognition and rewards programs.

• Maternity and Parental Leave policies.

• Comprehensive training program and ongoing support throughout your career at Spring Venture Group.

• A diverse, inclusive, and welcoming workplace culture.

• Optional enrollment offerings including HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assistance, and Legal plans.

• Extensive additional enrollment options, such as HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assistance, Identity Protection, and Legal Plans.