Senior Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the social strategy for Zillow For Agents.

• Convert business goals, audience requirements, product highlights, industry developments, and cultural opportunities into engaging social programming.

• Foster audience growth and interaction among real estate professionals.

• Innovate and trial new formats, franchises, voices, partnerships, and distribution strategies.

• Oversee content creation with a social-first approach alongside creative teams and agencies.

• Acquire a profound understanding of agent discussions, challenges, trends, and opportunities.

• Establish and expand Zillow’s social community for agents.

• Discover and nurture influential agents to serve as brand advocates.

• Maintain a consistent pipeline of agent talent.

• Amplify agent voices through testimonials, product narratives, educational materials, events, campaigns, and organic promotion.

• Direct social strategy for agent events and industry highlights, incorporating pre-event, on-site, and post-event programming.

• Collaborate with Product Marketing, Sales, Events, Communications, Research, Partnerships, Paid Media, and other departments.

• Leverage performance and audience insights to refine strategy, content, programming, and community initiatives.

⛳️ Requirements

• 4–6+ years of experience in social media, B2B marketing, community management, content marketing, creator marketing, or a related discipline.

• In-depth knowledge of Instagram, Facebook, LinkedIn, YouTube, TikTok, and other emerging social platforms.

• Proven experience in developing social or content strategies that align with measurable audience expansion, engagement, or business goals.

• Strong ability to build and foster community.

• Exceptional relationship-building skills with customers, creators, partners, or external talent.

• Solid editorial judgment and the capability to identify compelling narratives, credible voices, and social opportunities.

• Experience working with creators, influencers, ambassadors, advocates, or user-generated content initiatives.

• Excellent writing and storytelling capabilities.

• Ability to think strategically while executing content in real-time.

• Strong skills in cross-functional collaboration.

• A keen interest in the real estate sector and a willingness to gain in-depth knowledge of agents' businesses and their use of technology.

• Comfort with utilizing performance data, social listening, audience insights, and cultural trends.

• Outstanding organizational skills with the ability to manage multiple campaigns, relationships, and content workflows.

🏝️ Benefits

• Equity awards based on experience, performance, and location.

• Remote work from any physical location of your choice.

• Employees may reside in any of the 50 United States, with limited exceptions.

• Flexible distributed work through Cloud HQ.

• Commitment to an equal opportunity and inclusive workplace.

• Provisions for disability and special-needs accommodations.