Director, Content Strategy

This is a fully remote position, open to applicants in Alabama.

📋 Description

• Create and implement a comprehensive content strategy that aligns with Michael Baker International’s business goals, branding, marketing, and communication objectives.

• Develop and oversee an integrated editorial strategy and content calendar covering digital platforms, social media, executive communications, thought leadership, campaigns, websites, and other channels.

• Craft engaging content that highlights the company’s personnel, expertise, projects, innovations, and overall impact.

• Collaborate with executives and subject matter experts on thought leadership initiatives, executive communications, and other impactful content.

• Direct the creation, development, and editing of articles, web content, case studies, campaign materials, social media posts, presentations, video scripts, and various other communications.

• Simplify complex topics in engineering, infrastructure, technology, and business into clear and engaging narratives for diverse audiences.

• Set up and uphold content governance, editorial standards, brand voice, tone, and quality expectations.

• Work together with Marketing, Communications, Creative, Digital, and Social Media teams.

• Identify opportunities for repurposing and strategically distributing content across various platforms, channels, and target audiences.

• Utilize audience insights, analytics, and content performance metrics to assess effectiveness and refine strategies.

• Manage multiple priorities, projects, and editorial deadlines in a dynamic environment.

• Lead and cultivate internal content resources while overseeing external writers, agencies, and partners as necessary.

⛳️ Requirements

• Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related discipline.

• Over 10 years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related field.

• Proven track record of developing and executing enterprise-level content strategies within a large or complex organization.

• Outstanding writing, editing, storytelling, and editorial capabilities.

• Ability to convert complex subject matter into engaging and accessible content for a diverse range of audiences.

• Significant experience in developing executive communications and thought leadership content.

• Experience in managing editorial calendars and multiple content initiatives concurrently.

• Strong collaboration, relationship-building, and stakeholder management skills.

• Excellent judgment, meticulous attention to detail, and a dedication to editorial quality and brand consistency.

• Preferred experience in architecture, engineering, construction, infrastructure, consulting, technology, or professional services.

• Preferred experience in developing and managing content across web, social media, video, email, digital campaigns, and executive communications.

• Preferred knowledge of SEO, analytics, content management systems, and AI-assisted content tools.

🏝️ Benefits

• Medical, dental, and vision insurance

• 401(k) Retirement Plan

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Life, AD&D, short-term, and long-term disability insurance

• Opportunities for professional and personal development

• Generous paid time off

• Commuter and wellness benefits

• Tuition reimbursement