Senior Content Marketing Manager, B2B SaaS

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide guidance on Gremlin’s content marketing strategy.

• Take ownership of launching, experimenting with, and enhancing content across owned, earned, and paid digital channels.

• Manage Gremlin’s SEO, AEO, and GEO strategies to enhance visibility on platforms like Google, AI Overviews, ChatGPT, Claude, and Perplexity.

• Develop and oversee an executive thought leadership program for the CEO and leadership team.

• Create both short- and long-form content tailored for engineering leadership audiences, including blogs, case studies, original research, and short-form video.

• Track and report on leads, pipeline, revenue influenced, AI visibility, citations, and share of voice, reallocating efforts towards impactful activities.

• Collaborate with content, design, and SEO/AEO agency partners.

• Decide which tasks should remain with vendors, be transitioned in-house, or utilize AI-assisted workflows.

• Develop and document scalable AI content workflows for research, drafting, repurposing, and optimization.

• Investigate, propose, and assess new content strategies.

⛳️ Requirements

• Strong understanding and enthusiasm for all aspects of marketing.

• Profound knowledge of the B2B technology buyer and their purchasing journey.

• Emphasis on business outcomes such as pipeline and revenue influenced, rather than vanity metrics.

• Daily hands-on experience with AI tools that drive results while maintaining high quality.

• Familiarity with AEO/GEO and the evolving impact of AI search on content strategy.

• Exceptional communication and collaboration abilities.

• Openness to fail-forward, learn, and grow.

• Over 5 years of experience in B2B SaaS content marketing, preferably within a scaling SaaS startup.

• Proven ability to translate technical content into engaging copy and compelling calls-to-action.

• Experience in producing and editing written, video, and visual content, including short-form video for platforms like LinkedIn and YouTube.

• Experience in managing and executing content calendars.

• Proven track record of driving content engagement through owned, earned, and paid channels.

• Experience in growing executives’ LinkedIn audiences with measurable outcomes.

• Experience in enhancing and monitoring brand visibility in AI answer engines.

• Proficiency with Google Analytics, Search Console, Tag Manager, and an SEO/AEO platform such as Ahrefs or Semrush.

🏝️ Benefits

• 401k Matching

• Equity

• Flexible time off

• Paid company holidays